Here is a list of the best marketing tasks for any business. The best marketing habits your marketing person should do.
- Set goals to help you measure growth.
- Create a marketing plan and review it often.
Ask yourself, How can I connect with someone that has accomplished what I want to accomplish? What does the SIMPLEST version of your plan like?
- Daily newsjack’s attempts.
- Show, don’t tell. Show what you do, don’t tell people what you do.
Showing how is like to work with you can bring you more business. This is exactly what Jason Wasser, LMFT did and now he has a full practice.
Check out this short video clip from our last conversation.
- Add new people to the email list daily.
- Help existing customers before new followers.
- Promote affiliate and JV partners
- Email clients and email subscribers.
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- Test and see what helps your business grow.
- Curate 80% create 20% of your content.
- Create ads.
- Find out how you can help people discover you when they search Google.
- Find out how you can help people discover you when they search on YouTube.
- Brainstorm your marketing with a structure.
- Create content addressing your target audience
- Create a swipe file for inspiration.
- Change your email signature at least once per month.
- Ask your audience at least once a quarter what they want to learn about.
- Seek to get clearer on who you’re talking to, weekly.
- Create a regular marketing reconnaissance schedule.
- Speak your audience’s language.
- Segment your list.
- Reply quickly to positive and negative comments.
- Use Google suggestions when brainstorming content ideas.
- Interview your audience frequently.
- Survey your email list
- Always write as you speak.
- Share benefits, not features.
- Use a CRM to manage your contacts and leads.
- Use accountability groups are great for ideas
- Get and update your professional headshot at least once per year
- Video record your radio interviews.
- Use a publishing plan/schedule.
- Learn something new about your ideal client.
Set a goal
Goal setting helps you and your team focus and measure growth, and not waste your time and money creating content to post on social media.
Set a daily, weekly, monthly goal to find that what helps business grow.
- Increase the number of people visiting my website
- Adding 10 people per day to my email newsletter
- Increase my Facebook reach by 10%
- More likes?
- Increase brand awareness?
- Increase engagement (Likes, comments, and shares)
- Leads from social media?
- Increase revenue from social media?
For me, the overarching goal for social media is engagement and brand-building. So I focus more on reach, engagement, and following than traffic, leads, or revenue from social media.
Brainstorm your marketing with a structure
If you start brainstorming your marketing with a little bit of structure, you’ll channel that energy into something productive.
The recent pandemic shows a marketing flaw most businesses have. They focus on the wrong areas of marketing.
I”m sure you have heard you need to create blog posts, videos, ebooks, memes, webinars… the list goes on and on. There is a ton of content types to dabble in, and a great marketer dabbles often.
Create sharable content that your audience will have an interest in. With content, you can educate prospects about what is important in your industry and this builds trust between you and them.
Ask yourself, How can I connect with someone that has accomplished what I want to accomplish?
Whatever your goal is, odds are somebody has already achieved it. So instead of wasting time and energy figuring everything out for yourself, why not take a shortcut?
Whether you pay for a coaching call, work as an intern, or work out some other deal, finding a mentor can be one of the fastest ways to grow.
Ask yourself, what can I learn from this person?
What does the SIMPLEST version of your plan or solution looks like?
Whether it’s business, or health, or relationships, we as humans tend to overcomplicate things.
For example, if you’re starting a business, don’t worry about building a website, automating funnels, designing business cards, and setting up an LLC. You don’t need all that to start.
All you need is one person willing to pay you. Then another. Then another. Yes, eventually, you may need that other stuff. But in general—the simpler, the better.
Create a regular marketing reconnaissance schedule
You’ve got to stay in touch with your industry. If you set aside 20-60 minutes a day to read relevant news, blogs, newsletters, Facebook groups, etc. You’ll be in much better shape than someone trying to “catch up” once in a while.
Pro Tip: Read what your audience reads. The best way to get a feel for what an audience is thinking and feeling is to read the top publications in their field. Where do they hang out online? Which YouTubers do they follow? Start consuming the same content, and you’ll be able to think more effectively.
Use Google Alerts to stay on top of trends. Google alerts automate, staying in touch. Use Google Alerts or other notification services. You can filter for exactly what’s relevant and valuable to you.
Use Google suggestions
Your research almost always involves searching on Google. You can expand and adapt your searches by scrolling down to the bottom of the results page and – voila! Google suggests a list of relevant searches you might want to check out.
Update or curate old content before creating new content
Keep your content up to date by regularly overhauling old articles. It’s a relatively easy step that will keep you relevant and Google happy. But if you don’t have and old blog post you can update. Curate before spending time to create a new piece of content.
Curate more than you create. Curate what works.
What’s the marketing goal?
Before you share your post, think what’s the goal.
- Reach new people interested in what you sell
- Convert visitors into paid clients?
A lot of people focus on small wins, set big goals. Thinking BIG.
Address your target audience
This may seem obvious but you would be surprised how many companies out there don’t address their target audience properly. Frame every situation and request from a “what’s in it for them” perspective.
It’s natural to have “what’s in it for me” as your default mindset. In fact, everyone thinks this way. But if you want to persuade others (both at home and at work), you need to reverse your thinking.
If you frame every situation and request from a “what’s in it for them” perspective, you have a way higher chance of getting a “yes”.
Measure & Analyze
Once you know what you’re trying to achieve, you’ve got to be able to measure it. Whether it’s with likes, comments, or shares, track what you’re doing.
Look into how pages performed, emails that were read, CTAs/links that were clicked, content that was downloaded and social media engagement.
When you are done measuring, you analyze. “Why didn’t we meet our goals?” “Why did we meet our goals?” “Why did that one page perform so damn well?” Ask a lot of “Why” to get to the root of it so you can repeat it or trash it.
Get clear on the ONE metric
Pretty much everything is trackable these days – but that doesn’t mean you should focus on everything. Choose one metric to focus on, and you’ll quickly know whether your copy is hitting home or not.
Define your ideal client
Define your ideal client, and you’ll quickly find connecting with your audience more effectively.
Interview your audience frequently
Defining your ideal client is great, but nothing beats the real thing. Interview the people who make up your audience. You’ll learn more from a single “real” conversation than any article or video you can find while searching Google.
Survey your email list
Live interviews are great for 1-on-1 sessions, but there’s a better way to mine a big group of people, your email list, and online surveys. It’s like having a roadmap for your copy and content strategies.
Always write like you speak
Want to connect with your readers? Write conversationally, break some grammar rules, and you’ll immediately create more engaging copy.
Share benefits, not features
Features are easy to list and boring to read. Why should I care about this brand’s products? Benefits, on the other hand, are much more engaging because they explain what a user will get out of a product.
Speak your audience’s language
All the style and structure in the world goes out the window if you use the wrong words. You’ve got to speak your audience’s language, use their terms, and show that you’re in on their inside jokes. Use their tone of voice.
How often are you pitching or connecting with other business owners? Outreach is one of the most important elements of any business. Prioritize it and create a schedule for your outbound marketing.
Use a CRM to manage your contacts and leads
If you reach out to a couple of dozen people each week, how are you going to keep tabs on each conversation? CRMs are great because they help organize your contacts and track developments.
Use accountability groups are great for ideas
Staying on top of your industry’s content is great, but it’s a one-way street. It’s also valuable to bounce ideas around with other industry pros. Join or create an accountability group, it’s like organized, scheduled brainstorming.
Leave a comment if you have any questions or click here to schedule a zoom video call with Angel.