Have you ever set out to do marketing only to find yourself not doing it at all one week later?
Many people have.
Why is it so hard? How can we have the best intentions, and yet still see so little progress?
And most importantly, is there anything we can do about it?
You can develop good marketing habits, or you can outsource it.
If you want to develop better marketing habits, apply these.
- Automate, delegate, and outsource as much as you can.
- Brainstorm your marketing with a structure
- Curate 80% create 20% of your content
- Change your email signature at least once per month
- Ask yourself, How can I connect with someone that has accomplished what I want to accomplish?
- What does the SIMPLEST version of your plan or solution looks like?
- Create a swipe file for inspiration.
- Create a regular marketing reconnaissance schedule.
- Use Google Alerts to stay on top of trends.
- Use Google suggestions.
- Update or curate old content before creating new content.
- What’s the marketing goal?
- Frame every situation and request from a “what’s in it for them” perspective.
- Know your success metrics.
- Get clear on the ONE metric.
- Define your ideal client.
- Interview your audience frequently.
- Survey your email list
- Always write as you speak.
- Share benefits, not features.
- Speak your audience’s language.
- Prioritize outreach.
- Use a CRM to manage your contacts and leads.
- Use accountability groups are great for ideas
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Brainstorm your marketing with a structure
If you start brainstorming your marketing with a little bit of structure, you’ll channel that energy into something productive.
The recent pandemic shows a marketing flaw most businesses have. They focus on the wrong areas of marketing.
Curate 80% create 20% of your content
Many people waste an insane amount of time looking for what to share on social media. A good marketing habit is not spending time looking for what to post on social media, instead use that time to post what’s important. Figure out what’s working and focus your time and energy on resharing, or expand on the topic.
Using the 80/20 rule is just a better way of executing content marketing. Share what your audience already likes, and if you want to expand on a topic, it will take you less time.
Ask yourself, How can I connect with someone that has accomplished what I want to accomplish?
Whatever your goal is, odds are somebody has already achieved it. So instead of wasting time and energy figuring everything out for yourself, why not take a shortcut?
Whether you pay for a coaching call, work as an intern, or work out some other deal, finding a mentor can be one of the fastest ways to grow.
Ask yourself, what can I learn from this person?
What does the SIMPLEST version of your plan or solution looks like?
Whether it’s business, or health, or relationships, we as humans tend to overcomplicate things.
For example, if you’re starting a business, don’t worry about building a website, automating funnels, designing business cards, and setting up an LLC. You don’t need all that to start.
All you need is one person willing to pay you. Then another. Then another. Yes, eventually, you may need that other stuff. But in general—the simpler, the better.
Create a regular marketing reconnaissance schedule
You’ve got to stay in touch with your industry. If you set aside 20-60 minutes a day to read relevant news, blogs, newsletters, Facebook groups, etc. You’ll be in much better shape than someone trying to “catch up” once in a while.
Pro Tip: Read what your audience reads. The best way to get a feel for what an audience is thinking and feeling is to read the top publications in their field. Where do they hang out online? Which YouTubers do they follow? Start consuming the same content, and you’ll be able to think more effectively.
Use Google Alerts to stay on top of trends
Google alerts automate, staying in touch. Use Google Alerts or other notification services. You can filter for exactly what’s relevant and valuable to you.
Use Google suggestions
Your research almost always involves searching on Google. You can expand and adapt your searches by scrolling down to the bottom of the results page and – voila! Google suggests a list of relevant searches you might want to check out.
Update or curate old content before creating new content
Keep your content up to date by regularly overhauling old articles. It’s a relatively easy step that will keep you relevant and Google happy. But if you don’t have and old blog post you can update. Curate before spending time to create a new piece of content.
Curate more than you create. Curate what works.
What’s the marketing goal?
Before you share your post, think what’s the goal.
- Reach new people interested in what you sell
- Convert visitors into paid clients?
A lot of people focus on small wins, set big goals. Thinking BIG.
Frame every situation and request from a “what’s in it for them” perspective.
It’s natural to have “what’s in it for me” as your default mindset. In fact, everyone thinks this way. But if you want to persuade others (both at home and at work), you need to reverse your thinking.
If you frame every situation and request from a “what’s in it for them” perspective, you have a way higher chance of getting a “yes”.
Know your success metrics
Once you know what you’re trying to achieve, you’ve got to be able to measure it. Whether it’s with likes, comments, or shares, track what you’re doing.
Get clear on the ONE metric
Pretty much everything is trackable these days – but that doesn’t mean you should focus on everything. Choose one metric to focus on, and you’ll quickly know whether your copy is hitting home or not.
Define your ideal client
Define your ideal client, and you’ll quickly find connecting with your audience more effectively.
Interview your audience frequently
Defining your ideal client is great, but nothing beats the real thing. Interview the people who make up your audience. You’ll learn more from a single “real” conversation than any article or video you can find while searching Google.
Survey your email list
Live interviews are great for 1-on-1 sessions, but there’s a better way to mine a big group of people, your email list, and online surveys. It’s like having a roadmap for your copy and content strategies.
Always write like you speak
Want to connect with your readers? Write conversationally, break some grammar rules, and you’ll immediately create more engaging copy.
Share benefits, not features
Features are easy to list and boring to read. Why should I care about this brand’s products? Benefits, on the other hand, are much more engaging because they explain what a user will get out of a product.
Speak your audience’s language
All the style and structure in the world goes out the window if you use the wrong words. You’ve got to speak your audience’s language, use their terms, and show that you’re in on their inside jokes. Use their tone of voice.
How often are you pitching or connecting with other business owners? Outreach is one of the most important elements of any business. Prioritize it and create a schedule for your outbound marketing.
Use a CRM to manage your contacts and leads
If you reach out to a couple of dozen people each week, how are you going to keep tabs on each conversation? CRMs are great because they help organize your contacts and track developments.
Use accountability groups are great for ideas
Staying on top of your industry’s content is great, but it’s a one-way street. It’s also valuable to bounce ideas around with other industry pros. Join or create an accountability group, it’s like organized, scheduled brainstorming.
Leave a comment if you have any questions or click here to schedule a zoom video call with Angel.