The end of the year is near. Between the pandemic, holiday shopping, and other things, properly planning your December marketing took a back seat.
Well, don’t worry, because today you’ll know exactly what to do.
- The easiest breakthrough to implement.
- Finalize your Q1 2021 Social Media Marketing Plan.
- Chose one promotion and one event you’ll execute in 2021.
- Run an end of the year clearance.
- Update your email signature.
- Reward your superstar.
- Use proven themes.
The easiest breakthrough
The easiest breakthrough to implement in your business is yours, something you have already done. Is a breakthrough you already had.
Look at your CRM and figure out your best month, best week, best day. Look at your best email open rates and the most shared posts.
- Look emails
- Google analytics
- Youtube analytics
- Twitter analytics
Start saying, what do we do that day, that week, that month?
Do a success audit.
Look back, and ask yourself, is there any reason why I can’t do this again?
Need help finding what works, what didn’t work, and what you should do next? Schedule time on the calendar. Guaranteed, I’ll find one way to improve your marketing, or I’ll give you $100 for your trouble.
Finalize your Q1 2021 Social Media Marketing Plan.
Once the holidays are over, January will come quickly. Make sure to finish outlining your Q1 2021 social media marketing plan.
Plan for success.
The best way to plan your 2021 social media marketing is to use your marketing calendar to organize your efforts.
Use a google doc, a spreadsheet, or download the template.
- Choose monthly themes.
- Choose key weekly and daily observances.
- Plan your social media post around these dates.
What are you going to do to market your dream client each month without fail?
The one promotion, The one event.
Chose one promotion and one event you’ll execute in 2021.
- Anniversary event/promotion.
- What kind of virtual conference can you offer your clients that they would happily attend? And what kind of speakers would you attract a good number of clients?
- New Years
- Valentines Day
- Black Friday sale?
- Cyber Monday?
Here is a list of important dates and events happening in 2021 https://www.angelanderson.com/marketing-calendar/
Curate: 80% Create: 20%.
Run an end of the year clearance
The end of the year is a great time to hold a clearance sale to unload some unsold, overstocked products.
It helps reduce excess inventory, drive massive traffic to your store, satisfy price-conscious customers, and increase sales. By running a clearance sale, you can start a New Year with something new.
Update your email signature
Using your email signature to display your name, phone number and email is so 1990. Update your email signature to promote your monthly call to action.
- Ask a question
- Conduct a survey
- Add a link to your current promotion.
Reward your superstar
Every month send an email to clients asking who the superstar of the month is? Make them feel part of the team. Show them how important they are.
This post goes into more detail on how to get more business by implementing an employee of the month program https://www.angelanderson.com/how-to-get-more-business-rewarding-one-employee-monthly/
Use proven themes
Take inspiration from the 12 Days of Christmas and feature a tip or product of the day on your blog or social media feed.
Fitness-related businesses like personal trainers or health centers can give an exercise of the day to fight off gaining holiday weight.
Flower shops can feature a wreath or bouquet of the day featuring different holiday colors or flowers.
Restaurants and bars can showcase a cocktail of the day for the holidays.
Add the 12 days of Christmas to your calendar for next year.
Bonus: Email Template
Before I lose you to fudge and family …
Hello [name],
The holidays are upon us, and our (work) calendars usually look a little lighter. Before you turn on your out of office auto-responder, I’d love to grab a few minutes of your time for that demo you asked about.
I promise it will fit neatly between your ugly sweater team lunch and the office white elephant party. If you’re interested, feel free to grab time on my calendar here: [Link to meetings tool]
Happy Holidays,
[Your name]
Now a question for you.
What are you going to do to market your dream client each month without fail?
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