How to Create a 3-Month Content Calendar for Facebook

Today I’m going to show you a simple system to make your Facebook content planning and creation so much simpler. 

You will learn to make a 3-month calendar and fill it up with topic ideas and promotions in advance. Taking the guesswork out and all the overwhelm that goes hand and hand with posting unplanned content.

To make it even easier for you, copy the Google Doc template provided and make your own.

The goal is for you to create a 3-month content calendar and fill it up with great content ideas and promotions.

I want you to find 3 hours in your calendar to block time in the next 5 days to work on your calendar. You’ll be creating your content calendar in 3 hours.

If you are so busy that you can’t find 3 consecutive hours in the calendar in the next 5 days, break it up. Do 90 minutes here and 90 minutes there. Just make sure you do it, so you are not scrambling to come up with content for Facebook, blogs, podcasts, or videos.

Want help? Click here to schedule a 45-minute content brainstorming session.

I’m going to share my favorite ways to generate topic ideas. 

But if you have a preferred way, go ahead and use it. I just want to make sure you complete this quickly and easily because if you don’t, life will get in the way, or you’ll end up going down a rabbit hole. 

Exercise #1: Brainstorming ideas

Set a timer for 45 minutes and start brainstorming ideas. If nothing comes to mind, see what’s resonating on other Facebook pages Fred hangs out. Search what Fred said in competitor comments.

Fred is your ideal customer. If you want Fred to know you, help Fred know you through what you share online. When brainstorming ideas, think which topics would excite or interest Fred in relationship with what you offer.

1. What does Fred want or need that you can provide them?
2. How can you help Fred move in the direction that he wants to go?
3. Has Fred made any attempts to address these goals or challenges in the past?
4. What questions would Fred ask you?
5. How is Fred currently using social media?
6. What is that you do?
7. How are you doing, what you do?
8. Why you do what you do?
9. What I believe about…
10. If you had to start again, what would you do?
11. What is one Fun facts/trivia?
12. What is the weekly tip?
13. What is your unique process to…
14. Share a few of your favorite things
15. Share a Case study/Testimonial
16. Tell me one true thing about what you offer and want false thing about what you offer
17. What is one myth you can debunk right now?
18. Give me the 1,2,3 easy steps to…
19. What makes it special and different? (Why should Fred care?)
20. How will you sell your product?
21. What are some of the questions people ask you or in your niche frequently?
22. Tell me the truth about what you offer

Don’t ignore these questions because you are getting them for free here.

People pay $109 for my content creation session.

Content creation sessions are 45 minutes via zoom. The goal of each content creation session is to help you come up with brand new and fresh content ideas for your social media posts, videos, podcasts, in 45 minutes or less. We talk, you’ll answer a few questions and 2 days later you’ll receive a Google doc via email with all your unique content ideas.

Click here to schedule your content brainstorming session.

Don’t overcomplicate content marketing. Discover what people are asking with https://answerthepublic.com

Copy this 3-Month Google Doc template and make your own.

Get the 3-Month content calendar template + the video training for $109. Click here for details.

Survey your audience

Live interviews are great for 1-on-1 sessions. However, a better way is to email your list and use online surveys. Use something like a google form and create a simple form with two to five questions to help you uncover topic ideas from the audience. Include a few open-ended questions.

• Post your survey on social media
• Email your list
• Use Instagram polls

Pro Tip: Use a list of content topics and ask people to pick their top 3 choices. 

Set a timer for 45 minutes and look at your calendar where holidays fall and certain activities during the year. Leading up to a promotion, do a 30-day ramp up. And the theme is related to what I’m going to sell. 

December – Pre-launch to the new year

January – New year, new you

February –

March – 

April – 

May – 

June – 

July – 

August –

September –

October –

November –

Copy this 3-Month Google Doc template and make your own.

Look at previously created content

Set a timer for 45 minutes and look at what you’ve created that resonates with your audience.

• What was shared in your most popular social media posts?
• Expand on or shine a new light on the topic or put a spin on it.
• What was the most popular
• What got the most likes
• What got the most comments
• Think of creating content in a 3 or 5 part mini-series 

Get the 3-Month content calendar template + the video training for $109. Click here for details.

Google search results.

Last but not least, set the timer for 30 minutes and hit Google for some help. 

1. Open google and type something your dream client would search for
2. Look at the top of your search results
3. What can you write similar but different, of course
4. Pay attention to related searches 
5. How to 
6. How I 
7. What is the easiest way to

To recap.

Don’t overthink it

1. Do it by yourself using the 7 content brainstorming exercises.
2. Keep a running list of content marketing ideas.
3. Prioritize based on what Fred can use right now.
4. Start adding to the calendar.

Do it by yourself

Copy the 3-month content calendar Google Doc template and start using the 7 content brainstorming exercises.

1. Brainstorm ideas.
2. Search competitor Facebook comments.
3. Answerthepublic.com.
4. Survey your audience.
5. Holidays and other special dates.
6. Check previously created content.
7. Check Google search results.

Do it by yourself with video training

Get the 3-month content calendar template and the video training for each of the 7 content brainstorming exercises.

1. Answering brainstorming questions ideas.
2. How to search competitor comments to get the best ideas for your posts.
3. How to use Answerthepublic.com to discover the questions people are searching for.
4. How to survey your audience via email, social media, tools to use, and tips.
5. How to use holidays and other special dates.
6. How to check previously created content.
7. How to check Google search results to get fresh content ideas.

Template. + Video Training $109

I Do it for you

In this option.

First, we schedule a 45-minute zoom call. Your 3-month content calendar will be delivered within 5 business days of our zoom call.

1. Pay $399
2. Schedule zoom meeting using link sent via email.

At your request, if we need to make adjustments, we can schedule a second 45-minute zoom meeting at no extra cost to you.