The best book ever written about social media was written in 1937 by Dale Carnegie, and the book is how to win friends and influence people https://amzn.to/2GHIBvl
This, according to Stefan Thomas, author of Business Networking For Dummies, Instant Networking, and Win The Room.
What Dale Carnegie says in that book is that you’ll win more friends in two months by being genuinely interested in them than you will in two years by trying to be interesting to them.
If you want people to know you, help “know” you through what you share on Facebook.
- Join people’s conversations.
- Be helpful, positive, and grateful when commenting on other people’s posts, and you’ll attract the attention of people that didn’t know you existed.
- Like and share their posts.
- Post about who you are, what you do, and why you do it.
- Encourage people to share your Facebook live video streams.
These will help you get known on Facebook.
For people to like you, they must connect with you.
- Respond to the questions and comments.
- Be generous with your time and your attention.
- Share content and promote other people.
- Listen, and ask questions.
To trust you, people must feel safe.
- Use video testimonials and reviews to instill trust in your services.
- Offer guarantees. Reduce the risk when they are ready to buy.
- Be accessible.
- Don’t lose your credibility, breaking promises. If you say you’ll post an article every day, post an article every day.
These will help more people know you, like, and trust you.
Educating people on social media will help you win loyal clients.
Differentiate yourself from others, educate more than you sell.
Now that you know what to do put it to practice.
Stop chasing the likes event when you know that likes don’t pay the bills. Likes can’t help your dream client. 🤷♂️
Win more clients by getting more people to know about you, like, and trust you through the content you share on social media.
Use your insights to educate live on Facebook at least every two weeks.
- Do a 20-30 minute Facebook live stream every two weeks.
- Edit each Facebook live video into smaller clips and share 1x per day on Facebook and Instagram.
- The longer clips get uploaded to YouTube to help people find you when doing a YouTube search.
- Turn best performing posts into blog posts to help people find you when doing a Google search.
- Extract audio from a few clips and turn them into podcasts.
- Like and respond to the questions and comments.
- Be generous with your time and your attention.
This is the 20th-century version of showing interest in someone else. We can show someone that we’re interested in liking, commenting, and sharing their stuff.
Share your opinion about this.
What about marketing you would want to know?
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