Whenever you have time is not good for your business or your patients.
You’ve known for a while that Facebook is important for your business, but 2020 has made it essential.
However, marketing often gets push to the “whenever I have time” category. Just know that posting on Facebook “whenever I have time” isn’t good for you or your patients.
How to attract patients on Facebook?
- Raise awareness
- Combat misinformation
- Crisis communication
- Answer common questions
- Engage with patients
- Educate patients
- Patient support
- Record video conversations
- Involve patients when selecting the best employee
Before you say, “Angel, the reason I don’t do marketing right now is that I don’t have time to learn or how to do it properly.”
Let me share with you that if you keep a 30 minute appointment every two weeks, you will have enough content to posts on Facebook for one month.
In fact, two 30 minute meetings will give you enough to:
- Post once per day Monday through Friday on Facebook.
- Post once per day Monday through Friday on Instagram.
- Upload two videos to YouTube.
- Publish two blog posts.
- Send two email blasts.
Stop random acts of marketing. Start with a plan.
Plan 12 months of promotions. The more carefully you define your plan, the more likely you are to do the right things and achieve what you wanted to accomplish in the first place.
Raising awareness about your services, something you believe or support, is easier when you align your message with a National Health awareness day, week, or month.
For example, in January, you can talk about:
- Thyroid Awareness Month
- Give Kids A Smile Day
In February, you can talk about:
- American Heart Month
- World Cancer Day
Bookmark this list of National health awareness days, weeks, and months https://www.angelanderson.com/the-best-health-awareness-days-for-social-media-marketing/
When raising awareness, you can:
- Educate about health risks.
- Organize promotion, events, and campaigns.
- Share topic-specific information and resources.
Need help attracting patients? Click here to schedule a Zoom video meeting.
Sometimes, bad information is disseminated quickly through social media, and this is dangerous. That’s why combating misinformation is everyone’s responsibility.
How can you combat misinformation?
- Share links of credible websites.
- Improve literacy among the general public.
There would be no need to prepare for them in advance if emergencies arrived with fair warning.
Unfortunately, that’s not the case. Crises come when they’re least expected. And, if you wait until a crisis hits to start planning, you’ll likely fail to avoid catastrophe.
What is a crisis communication plan?
A crisis communication plan is a set of guidelines for preparing a business for an emergency or unexpected event.
These plans include:
- Steps to take when a crisis first emerges.
- How to communicate with the public.
- How to prevent the issue from happening again.
Answer common questions
People still do Google searches every day.
Sometimes people search:
- How do I
- What can I
- The best way to
- Tips for
And if you don’t know what people want to know, how will you answer their questions?
How are you going to help them?
Discover what people are asking about by asking them, by reading their Facebook comments, or with https://answerthepublic.com
Engage with patients
Social media is as much about engagement with other people as it is about sharing content. It’s why we call it “social” media—merely posting content results in low reach and referral traffic.
There’s also a ton of data that suggests that answering complaints fast increases customer advocacy. People expect businesses to respond fast on social media.
Ignore their complaints, comments, and messages, and they are more likely to switch to a competitor.
In other words, people don’t want businesses talking at us as if we are dollar signs. We want authentic communication.
Don’t market to your customers. Educate them instead.
Educating customers is something businesses can benefit from; still, most doctors shy away from it. It’s time to empower your customers with knowledge and insights that help them understand your products and how it can be of value to them.
Customer education is not the same as marketing but is good marketing.
Try my two meeting formula to create enough content for one month. Two 30 minute meetings will give you enough content for Facebook, Instagram, blog posts, emails, and YouTube videos. Schedule a Zoom video meeting and let’s talk about it.
Customer support on social media lets businesses meet customers where they are and quickly answer questions. Solving an issue fast is the most important part of good customer support.
Understand your customers so you can exceed their expectations. Answer fast, and don’t delete negative comments. Look for opportunities to “make lemonade.”
In general, all tenets of excellent customer service apply to social media.
- Correctly identify the issue or problem.
- Provide links to additional information.
- Be consistent with tone and response time.
- Include a personal touch, such as your first name or initials.
Remember a crucial ingredient to customer care: the customer. Treating them with the same level of service you’d expect can go a long way to turning a frustrating situation into a great one.
What not to do on Facebook
- Don’t neglect your customers. At a minimum, every direct support question should be answered.
- Don’t delete (or hide) comments or posts. The only exception is when comments are clearly spam or in violation of posted community guidelines. Deleting a customer’s negative comment will only further enrage the customer and damage the relationship.
- Don’t be defensive. Remember that the customer, even when angry, reached out to you. Thank them for bringing their issue to your attention, acknowledge their concern, and apologize for the inconvenience.
Additionally, in January.
- Use remarketing to generate reviews. “Love us? Could you leave us a Review? Google+, Yelp, Facebook. Your Choice.” will do the trick.
- Record a video conversation and share smaller clips with golden nuggets.
- Involve your customers when selecting your employee of the month.
Which of these 10 ways did you like the most?
Is there a particular point you will like me to expand on?