You can reach consumers in more ways than ever.
But with so many options, and your limited amount of time you want to make sure you prioritize your marketing channels.
Focus on the one channel that produces the most results first, then keep adding channels based on your needs and resources.
Keep in mind.
- Marketing channels you control
- Marketing channels you don’t control
- Marketing channels you own
Marketing channels you own
If you are strapped for time or you want to be more efficient with the time you spend doing marketing you need to do something with the marketing channels you own first, even before social media.
- Your inbox
- The email newsletter
- Potential customers
Sometimes you gotta knock on people’s doors.
- Website readers
- Text Message
Marketing channels you control
After taking care of the marketing channels you own, you’ll then move to the marketing channels you control. The goal is to convert traffic that you control into traffic that you own.
- Facebook ads
- Affiliate and joint ventures
- Google ads
- YouTube ads
- Radio ads
- Email ads
- Business cards
- Bing ads
- Yahoo ads
Marketing channels you don’t control
Then you move to the marketing channels you don’t control
- Facebook – your personal profile, business page, groups, or messenger.
- LinkedIn posts, and articles.
- Twitter posts
- Instagram posts, stories, and livestreams
- YouTube videos and community posts
- Guest blog
- Word of mouth
Do you ask for a lead, or an introduction every time you talk to a client, friend, or partner? You should.
- Affiliate marketing
- Speaking engagements
- Press Release
- Google MyBusiness posts
- Amazon store and ads
- Swag – T-shirts, Stickers, and other promotional items
- Site aggregators like AllTop.com
Remember, you will be all competing for attention.
Fortunately, you don’t need to pay attention to every marketing channel. In fact, trying to do so will almost certainly result in failure. It’s better to master a few than to spread yourself too thin.
Do you have questions about a specific marketing channel?
Write it in the comments or click here to schedule time on the calendar.