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How to Select the Best Marketing Channels in 2020

How to Select the Best Marketing Channels in 2020

You can reach consumers in more ways than ever.

But with so many options, and your limited amount of time you want to make sure you prioritize your marketing channels.

Focus on the one channel that produces the most results first, then keep adding channels based on your needs and resources.

Keep in mind.

  1. Marketing channels you control
  2. Marketing channels you don’t control
  3. Marketing channels you own

Marketing channels you own

If you are strapped for time or you want to be more efficient with the time you spend doing marketing you need to do something with the marketing channels you own first, even before social media.

  1. Your inbox
  1. The email newsletter
  2. Potential customers

Sometimes you gotta knock on people’s doors.

  1. Clients
  2. Followers
  3. Website readers
  4. Text Message

Marketing channels you control

After taking care of the marketing channels you own, you’ll then move to the marketing channels you control. The goal is to convert traffic that you control into traffic that you own.

  1. Facebook ads
  2. Affiliate and joint ventures
  3. Google ads
  4. YouTube ads
  5. Radio ads
  6. Email ads
  7. Business cards
  8. Bing ads
  9. Yahoo ads

Marketing channels you don’t control

Then you move to the marketing channels you don’t control

  1. Facebook – your personal profile, business page, groups, or messenger.
  2. LinkedIn posts, and articles.
  3. Twitter posts
  4. Instagram posts, stories, and livestreams
  5. YouTube videos and community posts
  6. SEO
  7. Guest blog
  8. Interviews
  9. Word of mouth

Do you ask for a lead, or an introduction every time you talk to a client, friend, or partner? You should.

  1. Pinterest
  2. Podcasts
  3. Slideshare
  4. Tiktok
  5. Medium
  6. Quora
  7. Affiliate marketing
  8. WhatsApp
  9. Speaking engagements 
  10. Radio
  11. Press Release
  12. Google MyBusiness posts
  13. Amazon store and ads
  14. Reddit.com
  15. TV
  16. Swag – T-shirts, Stickers, and other promotional items
  17. Site aggregators like AllTop.com
  18. Yelp
  19. Foursquare
  20. Wikipedia
  21. Udemy
  22. Teachable

Remember, you will be all competing for attention.

Fortunately, you don’t need to pay attention to every marketing channel. In fact, trying to do so will almost certainly result in failure. It’s better to master a few than to spread yourself too thin.

Do you have questions about a specific marketing channel?

Write it in the comments or click here to schedule time on the calendar.

About Angel F. Anderson

World-class marketer. ❤️ #marketing for breakfast, lunch, & dinner. Read, learn daily. Can help with one thing or all your marketing needs. It's up to you.

Put your business in good hands

Whether you’re looking for a social media campaign or someone who can do it all for you, Angel Anderson can give your business that strategic edge to get you noticed by your target audience. If you’re ready to talk possibilities let’s meet by Zoom.

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