You can reach consumers in more ways than ever.
But with so many options, it’s easy to get overwhelmed. You want to make sure you spend your time and money on the marketing channels that will impact your business the most.
What’s important isn’t focusing on every new marketing channel.
It’s focusing on the right channels to maximize the growth of your business. And in this section, you’ll discover where you should be directing your effort and attention to make the most impact.
What’s a marketing channel?
A marketing channel can be a method or platform used for marketing activities. Websites, social media, email, apps, Ads, magazines, brochures, etc.
- Word of mouth.
- Email – clients, leads, sponsored emails, and email signature.
- Website – product page and blog post.
- Facebook personal profile, business page, groups, messenger, job postings, and ads.
- Youtube – videos, community, and ads.
- LinkedIn – post, articles, and ads
- Twitter – posts and ads
- Instagram feed, and ads
- Business cards
- Joint ventures/partnerships
- Text Message
- Affiliate marketing
- Speaking engagements
- Press Release
- Google MyBusiness, slides, and Google ads
- Amazon store and ads
- Events – in person, and virtual
- Swag – T-shirts, Stickers, and other promotional items
- Site aggregators like AllTop.com
- Bing ads
- Yahoo ads
Which Marketing Channels Should You Focus On?
If that’s enough to make your head spin, you’re not alone. But, it illustrates how many channels exist.
Remember, you will be all competing for attention.
Fortunately, you don’t need to pay attention to every channel possible. In fact, trying to do so will almost certainly result in failure. It’s better to master a few than to spread yourself too thin.
When selecting the right marketing channel for you and your business, you should keep in mind.
- Marketing channels you control
- Marketing channels you don’t control
- Marketing channels you own
Marketing channels you own is the most important.
- Your email list
- Your followers
Marketing channels you control.
The goal of these marketing channels should be to convert traffic that you control into traffic that you own.
- Email ads
- Pay per clicks
- Banner ads
- Native ads
- Affiliate and join ventures
Marketing channels you don’t control.
- Social media (Facebook, Twitter, Instagram, etc)
- Search traffic
- Guest blog
- Guest interviews
What marketing channel you will like to get better results from?
write comment and let me know.