How to Select the Best Marketing Channels in 2020

You can reach consumers in more ways than ever.

But with so many options, it’s easy to get overwhelmed. You want to make sure you spend your time and money on the marketing channels that will impact your business the most.

What’s important isn’t focusing on every new marketing channel.

It’s focusing on the right channels to maximize the growth of your business. And in this section, you’ll discover where you should be directing your effort and attention to make the most impact.

What’s a marketing channel?

A marketing channel can be a method or platform used for marketing activities. Websites, social media, email, apps, Ads, magazines, brochures, etc.

1. Word of mouth.
2. Email – clients, leads, sponsored emails, and email signature.
3. Website – product page and blog post.
4. Facebook personal profile, business page, groups, messenger, job postings, and ads.
5. Youtube – videos, community, and ads.
6. LinkedIn – post, articles, and ads
7. Twitter – posts and ads
8. Instagram feed, and ads
9. Pinterest
10. Podcasts
11. Business cards
12. Slideshare
13. Tiktok
14. Medium
15. Quora
16. Joint ventures/partnerships
17. Text Message
18. Affiliate marketing
19. WhatsApp
20. Speaking engagements 
21. Radio
22. Press Release
23. Google MyBusiness, slides, and Google ads
24. Amazon store and ads
25. Reddit.com
26. TV
27. Events – in person, and virtual
28. Swag – T-shirts, Stickers, and other promotional items
29. Site aggregators like AllTop.com
30. Yelp
31. Foursquare
32. Wikipedia
33. Udemy
34. Teachable
35. Bing ads
36. Yahoo ads

Which Marketing Channels Should You Focus On?

If that’s enough to make your head spin, you’re not alone. But, it illustrates how many channels exist.

Remember, you will be all competing for attention.

Fortunately, you don’t need to pay attention to every channel possible. In fact, trying to do so will almost certainly result in failure. It’s better to master a few than to spread yourself too thin.

When selecting the right marketing channel for you and your business, you should keep in mind.

1. Marketing channels you control
2. Marketing channels you don’t control
3. Marketing channels you own

Marketing channels you own is the most important.

• Your email list
• Your followers
• Readers
• Customers

Marketing channels you control.

The goal of these marketing channels should be to convert traffic that you control into traffic that you own.

• Email ads
• Pay per clicks
• Banner ads
• Native ads
• Affiliate and join ventures

Marketing channels you don’t control.

• Social media (Facebook, Twitter, Instagram, etc)
• Search traffic
• Guest blog
• Youtube 
• Guest interviews

What marketing channel you will like to get better results from?

write comment and let me know.