General

Recognizing and rewarding your finest employee each month not only boost morale but is also a good marketing habit. It doesn’t have to be complicated. Make a big deal about it. Pick an area you feel your staff needs improvement. Sprinkle a few marketing items such as first impressions, how the person answers the phone,…

It is worth the time.  Turn the camera ON when recording your podcast, your radio show. With Youtube and the popularity shows like the Joe Rogan experience, many people are flocking to youtube to create a video version of their show. And with Youtube, you can get exposure to way more people. More exposure. If…

A little bit of wisdom for when everything is on the line. First appearances can be deceiving. For example, this book, All in startup: Launching a New Idea When Everything Is on the Line most business owners will skip this book because is for «start ups». This book was required reading material for the Florida…

The Angel before and after Air Force is completely different. Since day one, circa December 1996, the Air Force drill on me, continuous improvement. But often people make small changes and because sometimes immediate results are not noticeable. The same way money multiplies through compound interest, the effects of positive changes multiply as you repeat…

9 times out of 10 when asked “what marketing is supposed to do for you?” most people answer, increase sales. But what will it take for you to increase sales through marketing? Remember that winners and losers have the same goals. Goals are not what differentiate the winners from the losers. Is your and your…