I’m excited about the future!
Because I’ve been reading marketing books since 2003, attending marketing seminars, and even earning a Bachelor in Public Relations and Marketing, things “clicked.”
How did it happen?
Well, Coronavirus happened, and quickly friends, clients, and partners started to asking marketing questions. After analyzing their questions and sorting them from “knowing nothing” to “being an expert.”
This gave us the knowledge of what to do when social media is not working for your business, and if you are reading about marketing right now, I am going to assume that you have something for sale, so with that said.
Do you know whom you are talking to on social media?
Or are you being generic?
Being generic is one of the reasons social media is not working for your business. Here is another reason to talk to a specific person and not the masses. When you know who you are talking to on social media, you quickly discover that you no longer have to work with jerks. 🎉🙌
One of the easiest ways to start identify you should be talking to on social media is by answering basic type questions like:
- What is their gender?
- What is their age range?
- Where is he or she located?
- What questions do they have?
- What problem can you solve for them?
- What will your customers gain from doing business with you?
Other steps we take that others don’t talk about are:
- Identify existing customers who are the most profitable clients and what they have in similarity so we can attract more like them.
- And identify the best referral sources.
The last two steps will help your journey be a profitable one. 💪
Yesterday, I mentioned that lack of commitment is the #1 differentiator between those getting business from social media and those companies not getting business from social media.
The second reason is not knowing whom you are talking to on social media.
The thing is that you probably already know who you should be talking to on social media. You just have to have the courage to talk with one person (your ideal client) instead of the masses.
Stop being afraid, you can do it. 👊 but if life keeps getting in the way pay someone like me to help you with your marketing. Because you can’t be the reason why social media is not working for your business today.
If you need help with your marketing click here to schedule a video call with me.