Marketing is simple until it gets complicated. Marketing will get easier after you read these marketing fundamentals.
As a bonus, copy the 11 pro marketing tips.
One of the few actual scientific laws of marketing is that a brand’s growth is driven primarily by acquiring new buyers. This has been known for more than half a century and has repeatedly been found to be true in every category.
Regardless of how technology changes our ability to target people, reaching new buyers will always be essential.
Marketing goal: Increase your reach
Obviously alongside reaching new people is that most are disinterested, and new you’re going to need to earn the attention of the few that are interested.
Loyal people will be primed to notice your posts anyway, so you’ll have to work harder to cut through the clutter with new buyers. With attention measurement tools become available, and the potential for its use.
First of all you don’t try to serve everybody. You segment the market, then target a segment, then position the product.
This is one of the most difficult steps in marketing.
When we want to sell to everybody but if we try that, we end up watering down our product message in our private messaging and it doesn’t appeal to anyone. Appeals to less people.
Get focused on who your target is, and then position them from there.
Marketing goal: Increasing the number of leads
A theory coined by psychiatrist Hedwig von Restorff in 1933, predicts that when multiple similar things are presented, the one that differs most is more likely to be remembered.
The core task for all marketing communication is to build and refresh memory structures that improve the chance of a brand being recalled first in decision making and buying situations.
It helps brands come to mind first and get chosen. This in turn increases the chance of a brand being bought.
In order to strengthen and reinforce brand memories, your communication needs to be consistently distinctive. Consistency is more profitable than inconsistency.
Pro marketing tips
- lead with purpose
- Engage employees first because if they don’t believe in your brand, no one will. When they’re inspired, goodness follows.
- Do what it takes to engender brand love.
- We live in the “give to get” economy in which brands must give value to get attention. Be a giver.
- Talk about people, not products. Make the customers the heroes of your story.
- Make it easy to buy by anticipating all the information a buying committee needs to make their decision.
- Inspire them to share the wonders of your product/service.
- Measure what matters
- Test to triumph. Celebrate the failures too.
- Create a master plan for all marketing activities.
- Take the competition’s strength and make it look like a weakness
- Thoughtful plan what you want people to know about and when.
- Take the best of the past and bring it to the present monthly
- Do daily scrums to continue shipping