Coming up with unique marketing angles and ideas can be a challenge for many people.
That’s why I’m going to give you the questions I ask clients during our marketing meetings. Btw, it took me 17 years to have 43 questions on this list.
Here 2 good books to help you ask powerful questions.
- Power Questions: Build Relationships, Win New Business, and Influence Others 👉 https://amzn.to/38dozCp
- The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever 👉 https://amzn.to/2NF7UOJ
Good questions challenge your thinking and help make great conversations.
After reading the coaching habit, I learned that the best way to start a conversation is by asking, what’s on your mind? This question is open but focused.
The second question I now ask is, Is there anything else in your mind? It gives the person an option to share additional concerns. Begin to focus after the person shares other concerns.
What’s the real challenge here for you? Your job here is to find what’s most useful to look at. And then ask, What else? What else is the real challenge here for you? And, is there anything else?
Often people will have more to say!
- What’s on your mind?
- Is there anything else in your mind?
- What’s the real challenge here for you?
- What else is the real challenge here for you?
- Is there anything else?
After I understand their unique challenges and goals, I ask marketing related questions. Here are the 43 marketing questions to challenge your thinking.
- What specifically are you selling today?
- Can you show me what can be done with your product?
- Which group of people are you selling to, and what’s in it for them?
- Tell me the story of how you are selling what you are selling right now?
- In summary, what they get when they buy your product?
- What will happen if they don’t have your product?
- Where are your video testimonials? “If a picture is worth 1,000 words, a video is worth 1,000 pictures.”
- What are the different uses of the product?
- What do you include with the product purchase?
- How can you justify the price of your product?
- What are some of the frequently asked questions?
- What industry statistics that we can share?
- What case studies that we can share?
- What pricing options do you offer?
- How do you guarantee customer satisfaction?
- How much better life will be after they paid for the product?
- What are some of the objections people give you?
- How do you want people to contact you online?
- How do you want people to pay online?
- What contact information do you want to share online?
- What about you, related to what you are doing right now, can we share online?
- What do you offer that competitors don’t?
- What drives you crazy about your industry?
- What part of your industry do you want to see changed?
- What you stand for?
- What you stand against?
- What is your magic power? What is your superhero identity? “[Your name] is known as the most sought after [insert magic power or superhero identity] in the marketplace.”
- People are going to assign a label to you the second they see your stuff; then logically, it makes sense that we can influence in advance what label we want them to assign. In other words, What can we do to help them draw a conclusion about me that I want before they ever consume any of your content before they ever consider buying anything from you? “Bad marketing shares random information. Good marketing helps customers remember what you do”
- What can you give people in exchange for their email address?
- How what you offer will make their lives better, and why they need to buy it?
- What results do you want to give them?
- What makes you unique?
- What is the problem of not doing business with you?
- Why do you care?
- How are you competent to solve their problem?
- What steps can someone take to go from unhappy, where they are not getting the results they want, and getting the results?
- Paint a bright future for your clients.
- How have you motivated people in the past to try your product?
- Show me the 3 or 4 step plan that provides a path for your customers to buy your product.
- What educational videos can we show that help solves a prospect’s specific needs?
- What are a few fun, creative videos that engage your target audience?
- How can you prove that your brand is an expert in the industry?
- Does your company have an important mission that your audience cares about?
The question above I ask my marketing clients because they help us come up with great marketing ideas.
After looking at these questions, if you feel you need help, send a message or schedule a video call 👉 https://calendly.com/angelfanderson/video-meeting you don’t have to pay right now, just click here to schedule a video zoom call.
If you want to download the PDF workbook with the 43 question and a room to answer them, enter your email and hit the download button!