Would you like to get better results tom your marketing? I’m sure you would.
Here is where most businesses drop the ball.
2 reasons why they don’t buy from you
- They don’t want it.
- They don’t trust you
Sometimes there’s not a lot you can do about that. If they don’t want it, they don’t want it.
You can do a lot about this.
I know it’s hard to turn off the “business owner” hat. I know because I’ve been there and if you read my blog you will see a few post about marketing.
The Marketing Challenge
One challenge most business owners face today is information overload.
There is so much information in the internet but no one is sitting with you to help you create “the step by step marketing plan.”
If you have no one helping you right now here is what you can do.
- Sign up for an email marketing service like Aweber.
- Picture one client that needs your help and publish something helping him or her.
Once inside you account, you want to create 1 welcome email for those who sign up to your email marketing list, at least 4 follow-up messages to be sent automatically at specific dates after your new customer have enter your email marketing list. Then you want to copy and paste the email signup form provided to you by Aweber in your website, last you want to ask your current clients, friends and partners to signup to your list.
Get writing ideas in my 7 day writing challenge.
Start with email because is cheap and effective but you can integrate text marketing as well. But whatever marketing strategy you end up implementing, do your best to automate all if not the majority of the process. The ideas to to free yourself from task that can be automated with tools, some of them free.
You should always do the following
- Collect email address in your website
- Implement a results driven follow-up sequence
- Add voice and text messaging to you marketing
- Create a landing page for each of your product and services with traceable links and phone numbers or codes
- Give them a reason to act now
- Ask more questions to know your customers better
I promise you, if you do all the above your sales will soar, and if you automate your process you will have more free time to do whatever you want.