Who knew that a simple “Thank You” could be used a part of your marketing strategy.
The longer you are in business the more business you will see closing their doors. Mainly because some customers pay their bills not days but months late in some cases and some don’t pay at all.
A simple change
Before you get to that situation and be force to close your business start by having fair but solid terms and conditions, including late fees for those who fail to pay on time.
Not a fan of hand-signing notes?
Then maybe you could give fresh red roses to your female clients who show up on time for an appointment, paid their bills on time, or referred another customer. With less customers missing appointments, collections will improve and referrals will increase.
Thank you ideas
Here are a few more specific ideas you can adopt, as ways of saying thank you:
- Keep customers dates of birth on file, and send cards and or small gifts.
- Send Thanksgiving cards or letters.
- Make it a habit to drop a personal thank you note in the mail each day, to at least one customer.
- Send a gift certificate or discount certificate to a customer who makes an unusually large purchase.
- Host a “Customer Appreciation Event”, a Christmas party, or a backyard barbeque.
- Personally drop in on your best customer with a surprise gift.
Today, just saying “thanks” is a big step ahead of the competition.
When you receive positive feedback or a testimonial from your client you should capture it. I prefer video but you could also use audio or even text. A great testimonial is the new proof you need to show your product and or service works because it comes directly from your customer
When capturing feedback use the following formula:
- Specific end result or benefit customer got.
- Specific period of time + accompanying feeling.
- Name With of customer with Their Stats
Don’t display testimonials in the order that they arrived. Re-order so that the most positive is at the top in bold letters and put the rest of the testimonials below it.
Display them proudly. I’ve found when displayed one at the time, future customers are more likely to read them. If you have an order form place it just above the order button, box or link.
P.S. If you liked this post, you might enjoy my Blog newsletter. Receive each new post delivered right to your inbox. Sign up here.