When people see you, what they think and feel about you? because that is your brand in their eyes.
Most people don’t intentionally show how they want to be seen as.
For example, when I moved to Florida in 2017, a lot of people didn’t know who I was or what I did, and I needed to fix that ASAP. I wanted to be seen as a professional, someone with a system, someone with a proven track record.
So I started to show what I did instead of telling people what I did. Also, when I was taking pictures for a client, I dressed like a professional and communicated that I had more than one camera with me just in case one breaks so I don’t look unprofessional.
And that alone planted a seed and people communicated to others the same about me.
When I was recording videos, I communicated that I had a backup audio recording device just in case one microphone failed I had a backup source so I dong look unprofessional.
When people came to me for marketing advice, I share my four step system with them before they even book the first meeting. This gave them confidence that I wasn’t going to wing it with them
Most people discuss how to “separate themselves from the competition,” the discussions are centered around opening value statements, USP’s (Unique Selling Proposition) or how to answer the what is that you do question.
No doubt those are important points, however; if you really want to separate yourself from the competition to where prospects are willing to take your call, or even better yet, are calling you and asking for help, you’re going to need more than an attractive opener or benefit statement.
You need to
- Communicate how you want to be seen as.
- Show what you do instead of telling people what you do.
- Clearly state what you stand for, and what you stand against.
For example, I stand for marketing planning and against winging it.
How you use this? Make what you stand for and what you stand against part of your message, part of your social media posts, articles you write and videos you publish.
If you still need help with this or your marketing, I can provide advice for you.