Angel Anderson

Your Marketing Coordinator

They will not hesitate to leave a negative review

They will not hesitate to leave a negative review

Some people say that the buying process has changed. That people no longer rely on the local car salesman to help them make a decision when buying a car.

So who do your customers rely on?

Like your potential customers, I do my own research. I try to educate myself about what I am about to buy. By the time a buyer visits your business, online or locally, he likely has already made a decision.

What’s more, expectations are much higher. I bet that if you visit a doctor, or the restaurant messed up your order, you won’t find it inappropriate to leave a negative comment or review online to let them know about your experience. Your customers feel the same way.

They will not hesitate to leave a negative comment or review online to let you know about their experience. Today, if you want to reach more buyers, if you want to protect your brand, you must make a successful presence on a few of the new marketing channels available today.

So, the obvious question is, what channel should I choose first? Here is a list of the most common marketing channels

  1. Business cards – yes people still use business cards
  2. Website product page
  3. Website blog post

    Pro Tip: “Be The Source” Posts and visualize Your Findings.
  4. Topic Upgrades – a lite version of a traditional Content Upgrade. Instead of a resource that’s specific to that post, offer something specific to that topic.
  5. Facebook personal profile
  6. Facebook business page

    Pro Tip: Create Content Designed for Links OR Social Shares.
  7. Facebook messenger

    Pro Tip: Send Super-personalized outreach messages.
  8. Facebook groups
  9. Facebook ads
  10. Twitter profile

    Pro Tip: Pin to the top and embed on the blog post page
  11. Twitter ads
  12. LinkedIn personal profile

    Pro Tip: Use LinkedIn Posts to Promote Your Content and repost Blog Content as LinkedIn Articles
  13. LinkedIn business page
  14. LinkedIn groups
  15. Linked in ads
  16. Slideshare
  17. Instagram profile

    Pro Tip: Show don’t tell
  18. Instagram ads
  19. Pinterest
  20. Pinterest ads
  21. Email newsletter

    Pro Tip: Send Exclusive Content – the day after? – Smarketing reminders?
  22. Personal email signature – In your email signature, set your name to link to your site, or include a call to action in the signature telling people why they should look at your site.

    Pro Tip: Update the Email Signatures of Your Whole Company. If you have a team, make sure that everyone in the company has their email signatures driving traffic back to the site, especially if there’s something specific you want people to do like refer their friends for job openings.

    Watch this video https://youtu.be/VYQMeJgYxo0
  23. YouTube

    Pro Tip: jump right into your content and optimize for “Suggested Video”.
  24. YouTube ads
  25. Medium Since Medium has publications with thousands of readers, if you can get your piece picked up by one, you’ll get a ton of new readers that you would never have otherwise reached.
  26. Quora
  27. Local partnerships
  28. Online partnerships
  29. Text Message
  30. Affiliate marketing
  31. Referral partners
  32. WhatsApp Sharing
  33. Speaking engagements
  34. Radio
  35. Press Release
  36. Google MyBusiness
  37. Google News
  38. Google ads
  39. Google slides
  40. Amazon store
  41. Amazon ads
  42. Giphy.com
  43. Reddit.com
  44. Podcast

    Pro Tip: Appear on other peoples podcasts.
  45. Product Hunt – If you have an actual product, book, game, or podcast episode, you can submit it to Product Hunt and be included in their daily list of cool new things for other people on the Internet to find. If you resonate with their community, you’ll likely get thousands, or tens of thousands, of new site visitors.
  46. TV
  47. Sponsor other peoples conferences and events
  48. Host an In-Person Workshop with an Expert
  49. Stickers
  50. Meetups – Find Meetups in your area and try to make friends with the hosts and regular attendees. Don’t do it just to get visitors, try to become a part of the community so that they want to learn more about what you’re doing. Getting started: Whether you’re attending meetups or starting your own, Patch can help you make the most of it.
  51. T-shirts

    Pro Tip: Think mobile billboards.
  52. Post Job Listings A job listing is a great way to put your site in front of a new audience. Don’t do this unless you’re trying to hire someone, of course, but when you do, make sure that the job listing is also exciting enough that it gets people to visit your site.Business cards – yes people still use business cards
  53. Website product page
  54. Website blog post

    Pro Tip: “Be The Source” Posts and visualize Your Findings
  55. Topic Upgrades – a lite version of a traditional Content Upgrade. Instead of a resource that’s specific to that post, offer something specific to that topic.
  56. Facebook personal profile
  57. Facebook business page

    Pro Tip: Create Content Designed for Links OR Social Shares
  58. Facebook messenger

    Pro Tip: Send Super-personalized outreach messages
  59. Facebook groups
  60. Facebook ads
  61. Twitter profile

    Pro Tip: Repurpose best performing content
  62. Twitter ads
  63. LinkedIn personal profile

    Pro Tip: Use LinkedIn Posts to Promote Your Content and repost Blog Content as LinkedIn Articles
  64. LinkedIn business page
  65. LinkedIn groups
  66. Linked in ads
  67. Slideshare
  68. Instagram profile

    Pro Tip: Show don’t tell
  69. Instagram ads
  70. Pinterest
  71. Pinterest ads
  72. Email newsletter

    Pro Tip: Send Exclusive Content – the day after? – Smarketing reminders?
  73. Personal email signature – In your email signature, set your name to link to your site, or include a call to action in the signature telling people why they should look at your site.

    Pro Tip: Update the Email Signatures of Your Whole Company. If you have a team, make sure that everyone in the company has their email signatures driving traffic back to the site, especially if there’s something specific you want people to do like refer their friends for job openings.

    Watch this video https://youtu.be/VYQMeJgYxo0
  74. YouTube

    Pro Tip: jump right into your content and optimize for “Suggested Video”.
  75. YouTube ads
  76. Medium Since Medium has publications with thousands of readers, if you can get your piece picked up by one, you’ll get a ton of new readers that you would never have otherwise reached.
  77. Quora
  78. Local partnerships
  79. Online partnerships
  80. Text Message
  81. Affiliate marketing
  82. Referral partners
  83. WhatsApp Sharing
  84. Speaking engagements
  85. Radio
  86. Press Release
  87. Google MyBusiness
  88. Google News
  89. Google ads
  90. Google slides
  91. Amazon store
  92. Amazon ads
  93. Giphy.com
  94. Reddit.com
  95. Podcast

    Pro Tip: Appear on other peoples podcasts.
  96. Product Hunt – If you have an actual product, book, game, or podcast episode, you can submit it to Product Hunt and be included in their daily list of cool new things for other people on the Internet to find. If you resonate with their community, you’ll likely get thousands, or tens of thousands, of new site visitors.
  97. TV
  98. Sponsor other peoples conferences and events
  99. Host an In-Person Workshop with an Expert
  100. Stickers
  101. Meetups – Find Meetups in your area and try to make friends with the hosts and regular attendees. Don’t do it just to get visitors, try to become a part of the community so that they want to learn more about what you’re doing. Getting started: Whether you’re attending meetups or starting your own, Patch can help you make the most of it.
  102. T-shirts

    Pro Tip: Think mobile billboards.
  103. Submit Your Site to Aggregators Site aggregators like AllTop.com are a good place to submit your site to so that it can be found by people looking for new sites to check out. And if it performs well there, they’ll feature it higher, and the free traffic will increase.
  104. Yelp
  105. Foursquare
  106. Wikipedia If you already have some impact and reach, you can submit for a Wikipedia page to be made about yourself or your business. Then within the page, you can link back to your own site to drive more traffic to it. Pro Tip: Find Wikipedia articles about topics that you’re written about or have content around, and then suggest that parts of Wikipedia pages be linked back to your site as a reference. It’s a no-follow link, but it can still help send some traffic your way.
  107. Udemy – makes it easy to host a video course and promote it to your audience, while also being featured in their library and promoted to their audience.
  108. Teachable – lets you keep much more of your profits and keep everything on your own website, but you don’t have another library to promote in so you need to do more legwork getting the word out about your course.
  109. Bing ads Believe it or not, people actually use Bing, and since it’s in such lower demand than Google, you can compete for keywords at a lower price. The downside is that you’ll have less traffic to go after. But if you’re in a highly competitive space and are having a hard time affording traffic from Google, Bing ads could be a good place to experiment. Getting started: Microsoft has an in-depth tutorial to help get you rolling.
  110. Yahoo ads

Now my question for you is, which one should you go after? which marketing channels should you have a presence on? If you have trouble answering this question

  1. Remember, your audience decides where they want to hang out and you just have to show up and provide value.
  2. If you get stuck, get unstuck by asking for help. you are not alone.

About Angel F. Anderson

Angel Anderson is a bilingual (English and Spanish) marketing manager based out of Brooksville, FL.

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