Yes, it is possible to achieve our goals, live happier and have a great business even when we procrastinate.
I’ve felt like that sometimes in the past but what helped me recently was hearing Chriss Brisson tell me “Angel, Structure = Freedom.”
It was then when I looked my daily task and realized that I was all over the place and I was doing things that didn’t get me closer to my goals.
Once I started using what I called “The perfect productivity journal” I find myself happier, with more leisure time, I spend more time with my kids and wife without worrying about the business, money, sales or marketing.
What’s the alternative? Right?
The alternative to not living the life you want to live is to blame it on a lack of time or blame it to others not buying what you are selling.
Don’t blame it on distractions or the number of fires you had to put off this week because it’s within your control. Remember, a good product or service won’t sell itself, and you must capture peoples attention, tell them about your product and encourage them to tell others.
My problem wasn’t a lack of time, my problem was that I was not making time to promote my product and services shamelessly. I say shamelessly because I provide a great service.
How I fixed that was by implementing a structure, not a schedule and If you want to know how here is how I start.
- I see what I have to do and plan for it
- I block time for tasks like creating videos
The rest of the week I divide my days into sessions. I do 50-minute sessions but if you can’t mono-task for 50 minutes, try doing a single task or session for 25 uninterrupted minutes and taking 5 to 10-minute brakes in between each session.
- Session #1 – What’s my #1 focus today?
Session #2 – Check-in on all active social media platforms. Respond and engage in groups and answer all messages, thank, like, retweet, and endorse.
Session #3 – Schedule new content to Buffer that will attract new clients and curate content by adding it to the swipe file.
Session #4 – Create new content (Video, Blog Post, FB Livestream, Linkedin Post). Think, what free content I can share today that is of value.
Session #5 – Work on a pending project
Session #6 – Outreach leads and clients via email and phone
Session #7 – Learning/ Research/Reading
Session #8 – Email processing
Focus of the day
The #1 focus of the day should be that task that will make the biggest impact towards your goals. Sometimes is just an appointment or an interview or a deadline. Here is where you decide what’s the most important thing for you to do today and simply do this first.
When I check my check my social media accounts I look for questions, comments messages that I need to respond.
Why? because answering questions promptly is good business, and is great marketing.
You can sit back waiting for things to happen by chance or you can go out and make connections happen for you.
I found that posting frequently helps people remember you exist and move closer to buy from you.
Creating new content
what content should you create and share?
Create and share free content that is worth paying for. Videos are the best to grow your brand when you don’t have a lot of free time.
If you are going to create new content, you might as well do on video especially if you don’t have a lot of free time.
Video can be reused on multiple formats. You can extract the audio and have an audio podcast, you can transcribe it and have a blog post, content for social media, you can take screenshots and have images for Instagram and much more.
I’ve been blessed with work lately. Sometimes I get a request to create a new website, sometimes is just a quick site update. I have received a few requests recently to improve a site loading speed. And since moving to Florida, I’m getting a few request to create a business marketing strategies, recording, and edit videos. There is always something we can do. Always.
I have a list of pending projects, and when I do my weekly planning, I rack and stack them according to the level of importance, the client, deadlines, or if is going to get me closer to my goals.
Reaching out to leads and clients
When I provide marketing advice, I’m surprised how many business owners are not reaching out to personal connections.
- Email friends
- Message Facebook friends
- Call existing customers
Tips for success
- Do more videos
- Post regularly to Facebook
- Livestream more often
- Build assets
- Collect testimonials
- Write a book
- Interview people on video