There was a time when my business was not generating enough sales, so I decided to change that. After analyzing why I realized that I was doing a lot of wrong things.
To start, I was doing way too many things. I was complaining that I didn’t have enough time to exercise or to sleep, but I was doing way too many things, way too many things that didn’t get my products and services in front of new customers.
So, I started only to give my attention to those who wanted my help. It sounds simple. You hear it all the time, but it’s amazing. It’s great. It’s refreshing when you have it clear.
I just made it really clear. That alone saved me a lot of time because I was talking to a lot of people that I knew they will never be my client.
That’s it, so I created more time to do other things.
Ask Better Questions
The second thing I did was to learn how to ask better questions and get into more conversations with my desired client.
If you don’t put yourself in more conversations and ask questions, reading a book makes no sense because you’re not practicing. It’s like reading how to do a pushup but not doing the pushup.
However, confidence is an essential ingredient. Look at the person in the eyes. Just be confident that your product can solve and will solve their problem, simple. If is true of course. Please don’t lie.
Once you’re in that conversation, clearly describe your product or service and what you offer. This alone made a big difference on my sales. Simplified, eliminate the so called features and just go to what they really want to solve, and you will see how your sales will improve.
Once you have defined, clearly defined your products and services, you want to update your website, you want to update your social media profiles.
Social Media Profiles
Talking about your social media profiles, look all your pages profile description because I have come across social media profiles that Twitter says one thing for the same person, Facebook says something else, LinkedIn says something entirely different.
Another thing that helped me close more sales was adding the names of current and past clients, prospects, and partners to a Google document that I use every day.
The purpose is to find ways to help at leas one person from the document every single day and reach out.
You do need to create a list if you don’t have one right now of people that are interested in your product or services and follow up at least with one person every day.
Now, if you do have that list, then make that list visible. Put it on a white board. Put it on your to-do list, in your calendar. Have a reminder call in your calendar called “follow up with” and then a link to a Word document or to your leads CRM, doesn’t matter, something that reminds you to follow up with a person every single day.
For example, I’m getting most of my referrals from clients, friends, and family on Facebook right now. What can I do to expand that list?
I can see what friends, families, and clients are on Twitter, right. I can see what friends, relatives, and clients are on LinkedIn, and you can do the same thing.
Once a week, once a month, whatever it fits your schedule, add a new source for your prospect. What place, what new place you can get these sources from these people that might be interested in your products and services?
Once you find that source, then go back to the beginning. You talk to only those that are interested, clearly describe what you offer, be confident that you can provide excellent products and services, engage in conversations with that person so that person can possibly turn the conversation into a client, a sale, right.
Sometimes, you have to switch from the online mentality to networking, and I love networking. I love going to events, and that’s when improving your network skills comes into play. Actually, it’s not when. You should improve them before you go to a networking skill, but practice helps. You want to start putting yourself out there.
Go in once a month, once a quarter to a new networking event, shake hands, and see if you can help somebody with your product and services and offer, and it goes back to the beginning. Talk to those that you only want to do business with. It’s not with everybody. Again, I don’t want to talk to everybody.
I don’t want to help everybody. You know why? Because not everybody needs my help and I need to put my attention in those that I can help.
Once I identify the person and if they’re interested, with confidence, I’m going to describe my products and services, and I’m going to make an offer, and hopefully, that conversation converts to a sale.
Leads and prospects can also come from different places, not only from the internet or networking event but also from referral partners. I do have a few that I neglected, and I needed to re-engage.
I’m going to give you the last three tips. The last three things that I’ve done to close more sales.
- You have to hone and improve your communication skills.
- Improve your writing by writing more often and using tools like Grammarly.
- Follow up more often with clients, prospects, and partners.
These are simple areas that you can implement quick, fast, in a hurry, and if you do, I guarantee you your sales will improve.
You will have more clarity. You will be more focused. You will have extra time to do whatever you want.