Get Clients Now Book Summary and Review
A 28-day marketing program for professionals, consultants, and coaches by C.J.Hayden
The book is share marketing strategies, success ingredients, and suggested daily actions to get more clients using direct follow-up, networking, public speaking, writing, promotional events and advertising.
Here are my thoughts on the Get Clients Now 28-day marketing program for professionals, consultants, & coaches book https://t.co/g0YPWbOFyJ pic.twitter.com/32vljjyS3u
— Angel F. Anderson (@angelfanderson) March 1, 2017
I’m a visual person and seeing the suggested tactics in the book helped me identify easy ears that I can implement to increase my visibility and get more clients.
For example…
Tactics for direct contact and follow-up
- Calling prospects more often
- Have lunch or coffee with prospects
- Send personal letters and emails
- Text message, instant message, and give social media shoutouts
- Send nice to meet you notes
- Stay in touch with prospects in a nonpromotional way by sending articles or links they might find useful
- Inviting prospects to a seminar with you
- Use email newsletter to show off your expertise
Tactics for networking and Referral Building
- Developing referral partners
- Staying in touch with former clients
- Sharing information and resources
- Exchange leads or past clients with a referral partner in a noncompetitive business
- Join a group where people exchange contacts, leads, and referrals
- Give referrals
Tactics for Public Speaking
- Act as master of ceremonies
- Server on panels
- Make presentations
- Virtual speaking
- Give classes or workshops
Tactics for writing and publicity
- Publish articles or tips on your website
- Repurpose previously post content into different formats
- Write a column for a well-known publication
- Being interview
- Getting others to link to your website
- Posting to social media
- Tactics for Promotional Events
- Offer free demonstrations or low-cost workshops to your existing prospect list
- Offer virtual workshops
- Co-sponsor a workshop
- Invite clients, prospects, and referral partners to a networking lunch, breakfast or mixer
- Do giveaways, contest, and surveys
Tactics for Advertising
- Increasing website visibility without paid ads by getting your site rank more highly in search engines and local search directories
- Pay-per-click advertising
- Get on Events or conferences programs
As you can see, there are plenty options for you to get more clients. The books suggest picking 2 to 4 tactics that fit into your marketing cycle but no more than 4.
However, the tactics in this book while not new they are efficient, and sometimes we forget to implement them. Reading this book was a great reminder for me.
You should buy this book if you can want more clients
