How to Select the Best Marketing Channels in 2020

You can reach consumers in more ways than ever.

But with so many options, and your limited amount of time you want to make sure you prioritize your marketing channels.

Focus on the one channel that produces the most results first, then keep adding channels based on your needs and resources.

Keep in mind.

1. Marketing channels you control
2. Marketing channels you don’t control
3. Marketing channels you own

Marketing channels you own

If you are strapped for time or you want to be more efficient with the time you spend doing marketing you need to do something with the marketing channels you own first, even before social media.

1. Your inbox

2. The email newsletter
3. Potential customers

Sometimes you gotta knock on people’s doors.

4. Clients
5. Followers
6. Website readers
7. Text Message

Marketing channels you control

After taking care of the marketing channels you own, you’ll then move to the marketing channels you control. The goal is to convert traffic that you control into traffic that you own.

8. Facebook ads
9. Affiliate and joint ventures
10. Google ads
11. YouTube ads
12. Radio ads
13. Email ads
14. Business cards
15. Bing ads
16. Yahoo ads

Marketing channels you don’t control

Then you move to the marketing channels you don’t control

17. Facebook – your personal profile, business page, groups, or messenger.
18. LinkedIn posts, and articles.
19. Twitter posts
20. Instagram posts, stories, and livestreams
21. YouTube videos and community posts
22. SEO
23. Guest blog
24. Interviews
25. Word of mouth

Do you ask for a lead, or an introduction every time you talk to a client, friend, or partner? You should.

26. Pinterest
27. Podcasts
28. Slideshare
29. Tiktok
30. Medium
31. Quora
32. Affiliate marketing
33. WhatsApp
34. Speaking engagements 
35. Radio
36. Press Release
37. Google MyBusiness posts
38. Amazon store and ads
39. Reddit.com
40. TV
41. Swag – T-shirts, Stickers, and other promotional items
42. Site aggregators like AllTop.com
43. Yelp
44. Foursquare
45. Wikipedia
46. Udemy
47. Teachable

Remember, you will be all competing for attention.

Fortunately, you don’t need to pay attention to every marketing channel. In fact, trying to do so will almost certainly result in failure. It’s better to master a few than to spread yourself too thin.

Do you have questions about a specific marketing channel?

Write it in the comments or click here to schedule time on the calendar.