Do you really have a business plan?

Two years ago I moved to the United Kingdom.

One night while trying to get back to my hotel room I got lost but eventually found my way back to the hotel. It was dark, late and I only had a vague idea of where I had to go.

The next day I looked where exactly I wanted to go and I planned the route to get back to the hotel. Guess how long it took me? Around 20 minutes.

Way faster by just knowing where I wanted to go and planning it out.
Solving your business problems is exactly like that.

A Business Plan to Make More Sales

Let’s say you want to improve your sales.
Now the question is, what you have to-do to make more sales?

Just like I ask you, what you have to do?

What would I have to-do to make 12 Rapid Improvement Event Sales?

1. I will need to know, who is the ideal client
2. Where the potential clients spend most of their time
3. What can be done to capture their attention

Who is the ideal customer?

For a lot of people, this question is boring.
Is boring because they don’t have a clue who their customer is.

Don’t’ be like that, be specific.

Narrow it down to age group, how many cars they have, are they married, do they use specific language when they communicate?

Where they spend most of their time?

Next you want to list all the places you can think your customers hangout and how many potential customers will potentially see your information.

Let’s use my numbers for this example.

Facebook – If I post to my Facebook page and personal profile potentially 6,088 people will see it.

Twitter – is a very responsive community (at least for me) and if the right message is posted, it gets retweet. In Twitter I have 14,680 followers.

One blog post – Every Monday the newest blog post gets email to 1,328 people.

YouTube – Videos are a good and easy way to convey your message. While my YouTube number are not big, 160 will get notified every time I upload a new video to my YouTube channel.

Then add all your numbers and the result is the total number of possible people viewing what you have to offer if you convert at 100%.

When you add the numbers above you get 22,256. If you convert 3% of your visitors 667 people will view your product. It’s simple math.

What to-do next

Now is your turn, what is the one specific goal you want to achieve in the next 12 weeks.

• Think hard
• Pick only one goal
• Be specific

Pick 1 exact thing you want to achieve in 12 weeks (1,000 email subscribers, 1,000 website visitors, sell $1,000 of my product, etc)

Using the example above here is what I am going to do.

1. Publish one blog post per week solving one specific problem. At the end of the post, have a call to action for the reader to go to a strategy session, a 15 minute phone consultation, or to take a survey for you to know what problem they want to solve next.
2. Share the post in Facebook, Twitter, Google+ and LinkedIn.
3. Upload a video to YouTube solving one specific problem. At the end of the video add a call to action to either take a survey, get in your newsletter or to place a comment.
4. Personally contact anyone fitting the ideal client profile and see how I can help.
5. Submit one press release teaching the framework
6. Use Facebook ads to drive interested people to a survey.

Once you have completed this task, leave me a comment below, where you want to be in the next 12 weeks, your route to get there.