You’ve worked hard to build a good business that provides for your loved ones. You know that it’s important to get the word out because you see companies with inferior products selling more than you.
So, what can you do?
Let me tell you that every week, I talk to business owners who feel the same way.
They don’t know what to focus on.
The business isn’t growing like they feel it should.
99% of the time, the root cause is the same:
They don’t have a marketing plan.
A good marketing plan brings clarity and a path to grow.
Today, I will show you the questions I’ve refined while updating 53 marketing plans for clients in 2020. (so far)
Get a copy of my sales + marketing template
Enter your email address below and you’ll receive the Google doc link to my remarkably simple but effective Sales + Marketing Plan Template.
The template includes the following 10 questions. You want to answer each question when creating and updating your marketing plan.
- What problem does your product solve?
- Who’s the right customer?
- How will these customers find us?
- How will I reach these customers?
- How we make money
- What are the one time and recurring expenses?
- Who will do the work?
- How will we know it’s working?
- What do we need to worry about?
- What is the next action?
Once your are done answering these questions put it to action and adjust every 90 days.
Some people will disagree with this, but if your sales + marketing plan DOESN’T require tweaking by 90 days, you’re just not executing fast enough
That’s why every 90 days I always revisit my clients’ marketing plans with a handful of questions in mind.
- What worked well?
- What didn’t work well?
- What were the biggest sources of traffic and leads?
- What’s changed? (You know, like did a global freaking pandemic happen?)
- What else should we implement?
90-day reviews are the little hinges that can swing big doors.
Want help with your marketing plan?
Because you don’t have to do it all on your own, I can help you. If you want my help, here is what you have to do if you want my help.
~ Angel Anderson