How to hire a world class marketer

You don’t have time to learn about marketing or have time to do it properly. So, you decide to bring help.

Here are three mistakes you want to avoid when hiring a marketer

1. Using only financial motivation – I’m not saying money isn’t important. What type of person are you looking for?
   
   Hiring a minimum wage person to help you with your marketing works if you know exactly what they need to do.
   
   What you can’t expect is to hire someone with experience, that knows how to plan, strategize, write good headlines, copy, so on, so for. For minimum wage. It not going to happen.

2. Not sharing your long-term vision – One thing you can do as a leader is to ensure your employees know how their work contributes to the company’s success and mission. Your entire team must be on the same page regarding your company mission, vision, and values.
   
3. Not being available – You need to delegate, but you also can’t be unreachable. Meeting with your employees one-on-one once a month is great, but you also need to be available for urgent situations or impromptu questions.

Your first marketing hire should be someone accountable for each of the core responsibilities.

• Translate business goals into marketing actions.
• Create a marketing plan looking at your business as a whole, not just social media.
• Develop a content marketing strategy.
• Manage your social media marketing efforts.
• Pay attention to analytics to keep you from wasting a ton of money.
• Send email marketing broadcasts, and manage automated sequences.
• Create paid ads to attract and convert.
• Perform frequent marketing experiments to see what helps your business grow.

Set marketing goals into actions

Remember, winners and losers have the same goals. Goals are not what differentiate the winners from the losers. Goals are good for setting a direction, but remember that systems are best for making progress.

Having goals in place for your marketing efforts will help you define success. Whether you want to increase how many leads or money you generate, you need to assign a proper metric to aim to reach it.

Common marketing goals

• Increase website traffic.
• Generate high-quality leads.
• Gain more social media followers.
• Grow an email list.
• Improve conversion rates.
• Get more website or social media engagement.

Put your business in good hands. Whether you’re looking for a social media campaign or someone who can do it all for you if you’re ready to talk possibilities, let’s meet via Zoom. Click here to schedule time on the calendar.

The marketing planning process

Documenting your content marketing plan and strategy will help increase your chances of success. But, you cannot expect to see the results unless you carefully execute your plan.

Brainstorm your marketing with a structure.

Developing a content marketing strategy

This person is responsible for researching and determining the best strategy for creating, sourcing, and managing all your content for your blog, podcast, videos, infographics, social content, etc. It also should have the ability to produce a grammatically sound and intriguing copy. 

Including:

• The most appropriate topics
• The type of content to develop
• The best marketing channels to promote that content
• Compelling headline, subheadings, and call to actions

A skilled marketer will regularly analyze and conduct experiments until he finds the necessary answers to improve your content market strategy.

Managing your social media marketing

It’s not enough to be on social media; you need to be using social media to connect with customers and find job seekers.

Analytics need their own focus

Monitoring analytics and your key performance indicators (KPIs) will keep you from wasting a ton of money.

Because, for your marketing strategies to be effective, you need to know which channels work and which channels are junk as quickly as possible.

Paid ads

Use targeted paid ads. Your client acquisition should also create paid campaigns, and any images used in your content marketing. 

You should have 2 campain running all the time

1. One ad to reach people that don’t know you
2. One ad campaign to convert a percentage of them into clients

If you’re ready to talk possibilities, let’s meet via Zoom. Schedule time on the calendar https://calendly.com/angelfanderson/video-meeting

Isn’t’ it time for you to get the help you need?

Here is how it works:

1. Schedule time on the calendar so we can talk about your business and marketing goals. 
2. An audit of your marketing and resources is presented to you with recommendations.
3. Content marketing ideas for your emails, social media, and blog posts will be put into your own marketing calendar.
4. To help you, even more, your marketing posts will be shared across your platforms.
5. At the end of the month, you’ll receive a report with what worked, what didn’t work, and what needs to change to improve results.

My promise:

1. You will be able to schedule up to four (4) 90-minute zoom video meetings per month.
2. Send unlimited questions via email that are related to marketing or any other project you may have for your marketing manager. I.e. hiring events, video production, client testimonials, podcasts, direct mail, etc.
3. An audit of your marketing and resources is presented to you with recommendations.
4. Content marketing ideas for your emails, social media, and blog posts will be put into your own marketing calendar.
5. Share your message across your platforms if necessary.
6. An end of the month report with what worked, what didn’t work, and what needs to change to improve results.

The cost of hiring a world class marketer

• Marketing consultant with 17 years of experience – $134,290 per year or $11,190.83 per month.
• Posting on one (1) social media platform i.e. Facebook – $397 per month. Additional platforms are $297 each.
• Producing one (1) marketing video – $497 per month.
• Posting one (1) blog post per month $197.
• Sending up to four (4) emails per month to your leads and clients $997 per month.
• Facebook ad management $297 per month.

That’s $13,575.83 per month starting at $1,997 per month.

Send no money now!

Click here to schedule your marketing meeting