You know you should have your website updated you haven’t for one reason or another one. You add it to your to-do list and never get’s checked off.
But you have too if you want to use your website to help you fill your pipeline, assist you with follow-ups, build brand awareness, improve your search engine rankings and make more sales.
But there is a way you can update your website even if you are busy. Do one thing today, another tomorrow, and keep going until you are done.
Here are 7 things you can change or update your website this week.
- Monday – Description of your products & services
Description of your products & services
What should you update? Not everything. Pick one product or service you will like to focus on this year, right now.
Tip: Have a page with a list of all your products and services listed and linked to their individual pages.
Biography of you, your company or both
The about page should tell the reader it’s in the right place. Also how you can help them, show social proof, testimonials, or other reassurances.
— Angel F. Anderson (@angelfanderson) January 1, 2017
Client list, testimonials, or endorsements
If you have messages from people saying how good you’ve done something, use it. If you don’t have any testimonials, start asking.
Additionally, you should request LinkedIn endorsements and use them on your website.
Tips: Start collecting video testimonials
Photographs, illustrations or links to of your work
Articles, videos, or audio that are educational, entertaining or inspiring
Here are a few ideas:
- Book review
- Product review
- Example article
- Frequently asked questions
- What ______Taught Me
- App Roundup
- Link Roundup
- Service Roundup
- Product Roundup
- How-to articles
- Life lessons are especially valuable
FAQs help clarify potential clients questions and also help remove their objections.
In yoru reosurce page, you should share a collection of your favorite resources. See mine for an idea
Create a swipe file with a list of all your relevant pages. This swipe file will save you a ton of time when doing social media or any online marketing for that matter.
Add one content upgrade.
At the end of the week if you haven’t updated your website, please hire me. Do not wait until you have free time because it’s not going to happen.