The best way to establish your authority as an expert with anybody or any group is by publishing or being published. Yes! publish books.
We know newsletters, special reports and other informational pieces are all important, but books is the most important of all…and no, a blog is not a suitable substituted. There may be a day but not today. Maybe the day people stand in line to get your autograph because of your kick ass blog.
Sorry, it just isn’t the same. I know you want to be.
Of course, a book requires strategy. A book itself, set on a desktop, has no power. There has to be strategic plan for use of the book.