Look at your business card, your yellow page ad if you have one and look the add of one competitor that is doing bad and one that is killing everyone.
Most businesses they market for the wrong reasons, they market when they need costumers and instead of saying something interesting they say this is who I am, this is what I do, this is my address, this is my phone and this are my hours of operations.
That’s whack, but that’s one of the many reason they (maybe you) are failing today.
Learn the next six rules to improve the results of your marketing message.
RULE # 1: There will be an offer in every message. Nothing will appear as ad, regardless if is online or offline. You may be surprised to discover how much money is spent on marketing that fails these rules. Check the Yellow Pages, for example, and you will find plenty of expensive ads giving name, place, phone number and what we do but no offer.
RULE # 2: Each message will always have a reason to respond now.
RULE # 3: There will be clear instructions on how to respond now.
RULE # 4: A message you can’t track results from is a message you can’t improve. Always have a tracking and measurement code, link, number, something to help you improve your results.
RULE # 5: There will be follow up. Most business are sloppy about capturing leads and automatically following with them.
RULE # 6: Results rule. No one’s opinion, not even yours, matter to you anymore. Opinion and guesswork is gone. Scientific advertisement and accurately measure results govern.
Leave a comment below, tell me what you thing about this 6 simple business rules