Your are doomed to failed unless you clarify the problem

The first step to solve any problem is to clearly understand what’s going on.

You want to identifying WHAT is happening, WHERE is happening, WHEN is happening, WHAT is the frequency of “the problem”, and WHO is affecting to have an effective approach.

Any problem solving effort that begins with…

“I know what the problem is, so what we are going to do about it is” is doomed to failure before it begins.
clarify the problem
This mindset leads to several obvious errors.

  1. Because the “obvious solution” is often just a band aid.
  2. This mindset closes the possibility of innovative solutions that are better suited

The best way to solve your problems is to ignore the “obvious solution”, and spend a little time examining the problem.

Clarify the problem first, the you can follow the other 7 steps from the Eighth step problem solving model outlined here.

Email marketing for Photographers

“One challenge photographers have is being the one people think when looking to get some pictures done.”
email marketing for photgraphers

Most people search on Google, ask friends on Facebook, and somethings on Twitter and pick a “good” result from the Google search or one that a friend recommended.

If you are a photographer and you are marketing your business, you are off to a good start. But most people won’t remember you a month later. If they are not ready to hire you on your first encounter you may not get their business.

Email marketing solves that problem

Email marketing helps you get more business by sending regular updates. Regular updates give the recipient more reasons to choose you as their photographer when the time comes.

How?

  1. People forward their emails to friends and family to share good information.
  2. Regular email updates let you build a relationship with people interested in your services.
  3. Prospect can become clients in matters of seconds by simply replying to your email.

Your first step is to use a service like Aweber, then add the web form to your website, then you can find people to sing up for your emails.

Building a subscriber list

Your family, friends and social networks are a good start asking for subscriptions and they can send your emails to whomever they thing will be interested in what you are offering.

Don’t be afraid to ask people to subscribe your your email updates, if you want people to subscribe you need to ask for their subscription.

Ask people if they like to get your email updates when you book them. You can also include an invitation for people to subscribe in your portrait packages.

What happens after people sign up?

After a person subscribe your your email updates you want to welcome them right away. Let them know how they have sign up successfully and them they what they can expect from you.

Every email after that is a change to turn that subscriber into a client. But…because you have permission to email them as long as they are on your list, that doesn’t mean that every email you send is a “hard sell”.

Instead send regular updates, tell your subscribers what is new, and what you learn.

Each email should ask the reader to do ONE thing.

  • Ask your readers to response via email.
  • You can ask survey your subscribers to know what they want.
  • Ask them to book in advance.
  • Tell them to go to Facebook or Twitter and say hi.

Sending out regular updates automatically

They will be times of the year you will be busy taking pictures and you wont be able to write and send regular updates. Thankfully you can send regular updates automatically by connecting Aweber to your blog. Every time you post a new blog, it can be sent to your subscribers automatically or at a pre-schedule time and date.

By now you should have a clear picture of what you need to do to get your email marketing started. But if you still have questions or you want to see a video explaining in more detail this information simply enter your email in the form below and I will send you the link to the video.

In this video you will also learn the 8 places you should be collecting subscribers.

So go ahead, type your email in the form below to gain access to this video.








Free stock photos

Having good photos in your website is very important.
Good stock photos go beyond looking nice.

It’s actually a psychological reason to use good images in your website.

Remember the last time you saw a good picture; a picture that make you feel good about something in specific; maybe the picture that make you hungry.

The same applies when you use stock photos in your website.
Having access to good stock photos can help you and your business get better results.

Good Stock Photos Resources

I love istockphoto.com. It got the best stock photos at a modest price. Is where I get most of my websites pictures. Ocasionally I buy pictures from http://photodune.net. The are good and cheap.

Here are a few more:

You can also take screen shots or use personal photos if you don’t have time to search a good stock photo online. If you decide to use screenshots, add a bit of “flavor” using free tools like Pixlr or Skitch by Evernote. This tools allows you to manipulate images anywhere from any computer and even your smart phone.

What you think about the resources mention above? and please let me know in the comments area below if you have use a different website to download your stock photos.

How I add rss feed updates to Facebook automatically

I don’t know about you but doing the same thing over and over again sometimes it drives me crazy.

That’s why you should let technology help you automate a lot of your daily task. One task you can automate today is posting to your Facebook fan page.

There are a few different ways you can do this task, but watch the video below to see one way I have used to add articles to Facebook via RSS feed
[Read more...]

Go and see what is actually happening versus what should be happening

Typically rely too much on our personal experiences and insights to solve problems. That is a BIG problem.

Because your solutions are a reflection of your personal point of view, biases, and filters. The same applies with someone (like a customer) tries to tell you what is happening.

Without actually laying eyes on what is happening, you can only accept the points of view of others and make the best determination you can with the available information.

Ultimately, this can lead to identifying the wrong problem and institute ineffective countermeasures

go and see

Instead, you should go and see the actual place or source of the problem and observe first-hand what is taking place. If you have a team of individuals working with you, take them with you… Go and see the problem the same way at the same time.

As a result everyone on the team will be able to agree to what they are seeing and have the same fundamental understanding about the problem at-hand.

By going to the actual place of the abnormality you will be able to operate on facts and not on assumptions.

  • You will have accurate identification of the real problem.
  • Meeting and talking first hand to anyone experiencing the problem.
  • Seeing the abnormality.
  • Witnessing the impact of the problem.
  • Trying to see what is causing the problem.
“When solving problems we should be like a scientist and be as objective as possible.”

Problem solving is a logical, common sense, fact-based, step-by-step approach based upon a “go and see” philosophy capturing what is actually happening versus what “should” be happening and requires a dissection of the problem into smaller problems or steps.

Large, vague, and complicated problems must be clarified and fully understood before the real problem can be identified and properly addressed.

In order to master this type of problem solving, it is necessary to first understand the problem at-hand.

When you first begin using this problem solving approach, you must not lean too heavily on your personal experiences or perspectives. The reason for this is simple: we typically rely too much on our personal experiences/insights to solve problems.

  • Set aside pre-conceived ideas.
  • See the abnormal occurrences and point of causes first hand.
  • Delay cause analysis until you have a thorough grasp of what is actually happening.
  • Prioritize causes in order to discover the High Value Targets.
  • Establish a cause and effect relationship based on fact and not assumption.
  • Continue asking ‘Why?’ until you can prevent the recurrence of the problem by addressing the root cause.