I’m going to share with you how I am saving 2 to 4 hours each time I publish a blog post and how you can do the same.
And they (Buffer.com staff) write content frequently. To most people, it takes longer. It uses to take me between 3 to 4 hours to publish an article.
That’s a lot of time that you could be doing other money making activities.
Unfortunately for you, if you do not publish content frequently you will be losing a lot of potential sales. I get it, you do not have time to sit down a write and you might not have the budget to hire someone to research and write content for you. How Do I know? Because I’m in the same boat, I do not have spare time to write new articles, and updates every single day.
That’s why I was determined to come up with a better way for me to publish new content frequently. The first thing I did was to map out the whole process from beginning to end. What it takes to publish a new blog post. This is step 2 on the 8 problem solving steps.
The current stated looked something like this.
- Type draft into my website
- Edit draft
- Add Title and other headlines
- Find images
- Publish blog psot
After the blog post is published
- Share it on Twitter
- Share it on Facebook
- Share it on LinkedIn
- Share it on Google+
- Send an email update about the new blog post via Aweber
In my ideal process, I will want to automate and delegate as much as possible. The only thing I do not wish to delegate right now is creating the actual content.
The solution: Create a video
Videos are easy to create and you can uploaded for free on YouTube. You do not need special equipment or cameras, you can just use your smartphone to record, edit and upload your video. Plus as a side bonus, uploading the videos to YouTube will present your content to more people searching for what you offer.
A better process to creating content in your website will go something like this.
- Record your video in one take
- Edit the front and end of the video
- Upload to YouTube
- Have Rev trasncribe your new video
- Then have Zapier move the transcription to your blog
- Next have FancyHands fancy up and publish your post
Here is where the automation starts
That’s it! We are going from 2 to 4 hours to 15 to 20 minutes tops.
Also, that YouTube video it’s been distributed to my Twitter, Facebook page, Google+ and other channels automatically. As well as the blog post. Once is published it will be shared automatically to my social profiles via Buffer.
If you publish one article per week, that’s four hours each week that you can use for other activities. I know I can always spend more quality time with my spouse and my kids.
I challenge you to grab one process, one process that you do every day, or every week and see how you can improve it. Maybe delegating or automating the process.