When we make small choices, like ordering a salad for lunch instead of a burger, the difference of a few hundred calories doesn’t seem to matter much at the moment, that’s true.
But, as days turn into weeks and weeks into months, those tiny repeatable choices compound.
The same way money multiplies through compound interest, the effects of your good choices multiply as you repeat them. For example, investing money today won’t make you rich tomorrow. But will make it more likely that you’ll become one in the future.
Reading a book won’t make you smart overnight. But will improve your odds of becoming an expert in the future.
Adopting good marketing habits won’t turn your marketing results overnight. But will improve them sooner than later.
For example, not having frequent marketing meetings with yourself or with your marketing person to find what works and what didn’t work is a bad marketing habit.
So, block 30 to 60 in your calendar at least once per month. Invite your marketing person to help you find what works and what didn’t work. Once you find what works, do more of it, and change or stop what doesn’t work.
Another bad marketing habit is to start posting on social media without a plan in place. Also, posting on social media when you remember or have time during the day prevents you from feeling you are “missing out.” That’s why you do it again, but it is a bad marketing habit.
Scheduling your posts will save you time. Also, because you are choosing when to post, you are most likely to post when most of your audience is online—helping you increase reach and engagement.
Marketing Tip: Set aside 30 minutes to an hour to schedule your priorities at the end of your week. Because if you don’t, your priorities won’t get posted.
Bad marketing habits jeopardize your business, waste your time, money, and energy.
So why do we still do them?
I don’t have the answer, but keep reading, and I’ll share a few more bad marketing habits so you can identify them just in case you have one or a few of them.
- Seeing marketing as a necessary evil
- Posting on social media without a plan in place
- Not scheduling your priorities
- Not having frequent marketing meetings
- Talking and not listening
- Posting the same content into many marketing channels
- Trying to do everything by yourself
- Not seeking feedback from your customers
- Not learning something new about your ideal client
- Not growing your email list
- Trying to serve too many masters
- Not planning your marketing a quarter ahead
- Not communicate your purpose often
- Not sharing how you do things, your step by step process
- Not using Facebook ads to reach more people
- Ignoring marketing automation
Seeing marketing as a necessary evil?
In my view, marketing is oxygen for a business.
You might think your product is great. But until your prospects see how you can solve their problems or give them a competitive advantage, you’re invisible and perceived as offering no value.
Marketing, fundamentally, is about matching what you sell with what people want to buy. If there is a mismatch, you’re potentially giving away value, or worse still, you’re going to lose your customers eventually.
Use marketing to understand your customer needs, not just to post on social media or spend money on ads because you think you ought to.
Get your story right, a clear value proposition, and then work out what’s the best way to invest your hard-earned cash to make change happen. That way, you increase the chance of seeing marketing as a valuable tool in your business armory, not an unnecessary cost.
Posting on social media without a plan in place?
When you post on social media without a plan, you will fail to communicate a few important things, like:
- Showing credibility through results, relationships, personal qualities, physical attributes, lifestyle choices.
- Give people a compelling reason to buy right now with scarcity and urgency.
- A guarantee that removes the risk and makes your customers feel like they can’t fail with you.
- Showing what you do
- Providing a gift that builds your list and sells your product
- How you deliver your product or service
- Your onboarding process
- Your purpose, mission, and vision
- A bird’s eye view so they can relax knowing you’re leading the way
As you can see, there are more things to communicate that will help you attract more clients and make more sales than a simple “buy my stuff.”
Not scheduling your priorities?
If you don’t schedule your priorities, they will not get shared on social media.
Scheduling your posts will save you time. Also, because you are choosing when to post, you are most likely to post when most of your audience is online—helping you increase reach and engagement.
You can schedule social media posts directly on Facebook, Twitter, and Youtube videos. But not on Instagram unless you use a tool like
Not having frequent marketing meetings?
Not having frequent marketing meetings with yourself or with your marketing person to find what works and what didn’t work is a bad marketing habit.
You should block 30 to 60 in your calendar at least once per month. Invite your marketing person to help you find what works and what didn’t work. Once you find what works, do more of it, and change or stop what doesn’t work.
I can help you find what works. Click here to schedule time on the calendar https://calendly.com/angelfanderson/video-meeting will meet via zoom and will go from there.
Talking and not listening
Suppose you are posting what you want instead of what your audience want. You are talking and not listening.
First, you should start by surveying your current clients and dream clients. Use that information to brainstorm future social media posts, Youtube videos, and blog posts.
- See your what posts are performing well.
- Find what your website most visited website pages.
Curate 80% and create 20%. Use the information you gained from the social media posts that are performing well and the most visited website pages to create new content.
Posting the same content in different marketing channels
Creating content for each social media profile takes time and effort but is a good marketing habit. Sometimes, you can get away with reusing the same image or video, but you must change the copy. At least tailor the test for each profile.
Publishing the same in all your profile is like changing the channel on TV and watching the same information on each new channel.
Trying to do everything by yourself
I firmly believe that every business owner should do all the social media posts at first. But there is a time when you can do other things with your time.
Here’s where the science and art of task management come into play. Delegate your one-off and recurring responsibilities with the minimum amount of time and effort.
Delegate what you can, not what you want.
Lighten your load.
Not seeking feedback from your customers
Do you hate when you talk, and no one listens?
That’s exactly what’s happening when you don’t seek feedback from your customers and social media followers.
Send an email and ask for current and past customers for feedback. Ask on social media, create a video, and add it to your email signature. There are many different ways to ask for feedback. The point is that you ask.
Not learning something new about your dream client
Learning something new about your dream clients every week is a crucial marketing task. Document at least ONE NEW thing you’ve learned about them and use it in your next social media posts.
It will help you attract your dream clients and repel the wrong people.
Not growing your email list
An email list is a collection of email addresses that a business can create by engaging with potential customers through lead-generating campaigns.
A good marketing habit is to continually add new contacts to your email list (newsletter), so you can keep your numbers moving up and to the right.
Trying to serve too many masters
Most people try to be all things to all clients; this is a mistake, and one reason they get bad marketing results.
One way to escape this “sea of sameness” is with strong positioning. But communicating your differentiating factors is just the first step; creating a dream client profile should be the second.
Not planning your marketing a quarter ahead
Without planning, you risk flying blind. Planning gives you and your team full visibility into the execution of your marketing strategy. Everyone is better able to stay on the same page.
Step 1 – Decide how many posts you want to share per month. If you’re going to post one time a day, that means you need 30 for the month.
If you wish to post Monday to Friday, you need 20, and if you’re going to post twice a day, Monday to Friday, you need 40. If you’re going to post every day Monday to Friday, you need at least 60 posts.
Step 2 – Next, see if you have date-specific events, whether it’s Cinco, Mothers Day, Memorial day, business anniversary, or something else.
Not every event will be a match for your business. You got to pick the ones that are a good fit, move forward with that, and have fun.
Step 3 – Look at your categories. Categories are things you have in common with your dream clients, something you want people to know, like why you do what you do. You want between 6 and 12 different categories to avoid talking about the same thing too frequently.
And this is how we do it.
Want help planning your next quarter? Click here to schedule a zoom meeting https://calendly.com/angelfanderson/video-meeting
Not communicate your purpose often
Communicating your purpose, mission, and vision through your content, you can make a powerful statement. Go beyond selling products and services, taking a stand for something you believe in.
Not sharing how you do things, your step by step process
Show, don’t tell. Show what you do, don’t tell, and you should use video if you are going to do it. Why video?
Because if a picture is worth 1,000 words, a video is worth 1,000 pictures.
Not using Facebook ads to reach more people
Facebook has grown to become the kingpin of social media platforms. No matter what type of business you’re running, Facebook has an audience for you.
Facebook’s Advertising platform provides tons of targeting options that enable you to reach your dream clients, no matter where they’re located.
Ignoring marketing automation
Marketing automation is an essential piece of your marketing strategy. Marketing automation allows you to nurture people using highly personalized, valuable content that helps convert these people into leads and turn these leads into customers.
Nurturing your leads is an ongoing process, and marketing automation can help with:
- Social Media Marketing
- Email Marketing
- Metrics and Analytics
- Management Activities
Don’t try to do everything by yourself
I firmly believe that every business owner should do all the social media posts at first. But there is a time when you can do other things with your time.
Let me help you lighten your load. Delegate what you can, not what you want. Schedule a zoom meeting. Let’s talk about your one-off and recurring marketing tasks. Click here https://calendly.com/angelfanderson/video-meeting
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