Have you ever been asked,
what is that yo do?
And when you answer, the other person don’t say anything or change the conversation.
Meaning your answer didn’t spark an interest and a conversation on what is that you do, can help is not started.
The Bad News
Even after reading books, articles and even taken a few marketing training courses I feel my USP, my elevator pitch is not as good as it could be.
How To Answer The Question
To properly answer the question “What is that you do?”
you need to tell the other person, in a very short time
- What problem or need you solve?
- Communicate who is of and who is not for
- Be clear
- Write it from your ideal client point of view
- Once someone hears it, it should begin a conversation
- Has a great guarantee
- Is what you say believable?
A good answer is not only made up of the things you have to say and offer, but is also made up of the thing or things differentiating you in a positive way.
Remember what problem you solve?
In my case, I solve productivity challenges and I create systems to help improve daily task by automating and removing non-valued added steps when possible.
Why I do that?, simply because without personal and or business productivity we have chaos, we waste time, and you can waste a lot of money.
When you automate daily task, you can do more with less.
You improve productivity, improve sales, marketing and other task.
Creating systems is something I learned in the military, we always have a “system” to-do things. Having systems allows you to measure and improve processes anytime. In the Air Force we call it Continues Improvement.
Who is for and Who is not for
I like to work with business owners, that are married and have kids.
Because we share similar values and can appreciate the freedom of being able to take care of business from anywhere in world. Meaning we don’t want to work 40 plus hours per week and we don’t like to be attached to a location.
How To Be Clear
Here is where you combine the answer of the previous two questions in a short statement.
Don’t leave them trying to decipher what do you mean, by using acronyms, or tech jargons.
What is my elevator pitch?
Base on what I mention above, I say is
“I give business owners solutions to have extra time and extra income to live the live then want to live”
or maybe not…what do you think?
Places To Answer Th Question
- In your website tagline
- In your about page
- In your social media profiles
- In your email signature
Remember, the idea is to say something about you or your business that cause the other person to want to know more.
In other words, you want to start a conversation.
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