We all had that experience of opening up an email, a letter, a web page and feeling like it was written exactly for us. It’s a surprising, delightful experience. And it’s rare.
As rare as that experience is, it should be the one you’re striving toward with each one of your marketing emails. Personalized messages can really make a difference in customer retention and easy you make a sale.
But we’re not talking about dropping a first name in the salutation, then calling it a day. We’re talking about a whole lot more.
Any information your prospects and customers submit to your web form can (and should) be used to make your message more effective and specific to each person that receives them.
When used properly, this kind of personalization can increase the numbers of subscribers, comments, surveys answered and sales.
During this webinar you’ll learn:
– How to Deeply Personalize Your Messages
– Provide an experience as unique as your brand
– How to add personalization variables to your WordPress powered website, and discover how you can easily use them in your marketing messages.
You’ll also see several examples of personalization done well and how you can replicate the strategies today.